New campaign shows health ambitions of Colruyt Group

In a new campaign, Colruyt Group shows how Bike Republic, Jims, Boni Plan’t and Newpharma help consumers live healthier lives. The company wants to become a credible, reliable player in the field of health.

Wide range

For several years now, Colruyt Group has been focusing more strongly on health and well-being. With a new campaign on social media and the landing page ‘Step by step towards a healthy life’, the group is reinforcing its long-term ambition to become a credible, reliable player in the field of health. The campaign starts today and runs until mid-April.

By playing off four different brands in the campaign, Colruyt Group shows how broad its range of products and services is in the field of health. ‘The message for our customers: whether you exercise four times a week, plan a weekly veggie day, take your bike a bit more often or give your body a vitamin boost, Colruyt Group is there to help you live healthier, step by step.’

For customers and employees

The retailer wants to support customers and make a healthy lifestyle easy for everyone. A recent example is Jims Health Club, an online platform where members receive personalised tips and recipes. ‘That’s how we ‘empower’ customers to take their health into their own hands,’ the company says.

Employees can access in-house health services and a growth training offer around exercise techniques, back school, assertiveness, resilience and focus. ‘The goal? Employees who feel good about themselves physically, mentally and socially. We see this as a win-win, because when employees grow, so does the company.’