Danone Launches Healthy Milk Project in Turkey

By: trademagazin Date: 2008. 05. 27. 00:00

The Turkish branch of Danone, Danone Tikvesli, has inaugurated its “Healthy Milk Production Facility” in Yeniköy, in the region of Afyonkarahisar.

The
“Healthy Milk Production Facility” is in fact a new project
initiated by Danone in cooperation with the Turkish Ministry of
Agriculture to support small scale farmers, whereby Danone will help
local farmers to produce milk at a higher quality and in conformity
with EU norms for a lower cost.
Danone Tikveºli said that it will help
the farmers achieve better milk hygiene and feeding efficiency,
mainly with the establishment of a feed producing unit so that they
may grow their own crops. Moreover, the company will set up a Central
Milking Parlour unit to ensure that cows are milked in a hygienic
way.
According to Danone Tikveºli, the
project is expected to grow the area’s milk production by 67% –
from the current 12 litres produced by each cow daily to 20 litres.
The company expects that the total
microbiological content of the milk will fall by 84 % (from 320.000ml
to 50.000ml). Finally, Danone believes that, thanks
to the initiative, farmers’ veterinary costs could drop by up to
60%.

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