Positive trend of sales for Hugo Boss in Asia

In the markets of Asia/Other Regions, HUGO BOSS again achieved double-digit increases in sales in the first two quarters of 2008 with a rise of 33% in local currencies. In particular, sales performance in the Peoples Republic of China with growth of 46%

In the first six months of 2008, the
HUGO BOSS fashion group has continued its successful trend and again
seen growth in sales and operating income after adjustment for
one-time effects. Sales in the reporting currency rose by 5% to EUR
831 million (H1 2007: EUR 794 million), and by over 8% on a
currency-adjusted basis.

In Europe, sales adjusted for currency
effects increased by 4% in the first six months of 2008, with Germany
showing a slight decline in sales (H1 2008: EUR 174 million; H1 2007:
EUR 177 million). By contrast, sales in the rest of Europe rose by 4%
to EUR 299 million (H1 2007: EUR 382 million). In particular, the
Group's own retail stores continued to be the driving force for the
sales development in the first half of 2008.

HUGO BOSS again recorded double-digit
rises in sales in the growth regions of North America and Asia. On
the American continent, the Group saw an increase in sales of 14% in
local currencies in the first six months of the current business
year. Despite uncertainties in consumer spending in the USA, sales in
the first six months of 2008 rose by 17% in local currency and by 2%
in Euros compared with the equivalent period in 2007 (H1 2008: EUR
106 million; H1 2007: EUR 104 million).

HUGO BOSS is continually seeking to
develop future growth opportunities with new initiatives such as the
launch of BOSS Kidswear and the expansion of its royalty business by
the inclusion of jewelry collections. The royalty business continued
its extremely successful trend in the first six months of 2008 with
an overall rise of 10% to EUR 21 million (H1 2007: EUR 19 million).

Group EBIT of EUR 88 million after the
first half of 2008 declined by 5% compared to last year's period (H1
2007: EUR 93 million). However, after adjustments to account for the
special effect arising from the changes in the Managing Board in the
first quarter of 2008, operating results showed a clearly positive
trend with a rise of 9%.

HUGO BOSS has reaffirmed its previous
outlook for 2008 as a whole. The Managing Board anticipates sales
growth after currency adjustments of 6-8%, with EBIT expected to
increase by 8-10% before adjustments for special effects.