Atmedia Group becomes SkyShowtime’s exclusive advertising sales partner in four Southeastern European markets

By: Trademagazin Date: 2026. 03. 31. 09:16

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Atmedia and SkyShowtime have signed an agreement: in the future, the multimedia trading house will be the exclusive ad sales agent for the streaming service’s ad-supported package in Serbia, Bosnia and Herzegovina, Croatia and Slovenia.

The Connected TV and streaming segment is also expanding rapidly in the Southeastern European region, thus increasing the demand for large-screen, digitally targeted video solutions. The trading house aims to offer advertisers effective advertising solutions tailored to the region’s markets within SkyShowtime’s premium content environment. The collaboration is another significant step in the international digital expansion of the Atmedia Group, whose portfolio already includes Warner Bros. Discovery, Disney, Viasat History and BBC Earth.

SkyShowtime is the most dynamically developing streaming platform in the countries concerned, offering both international and local entertainment content. By introducing an advertising-supported subscription structure, the platform opens up a new opportunity for advertisers: they can reach their audience in a brand-safe, premium environment with digital targeting solutions.

“The collaboration is an important step in Atmedia’s international digital expansion. Moreover, SkyShowtime’s premium platform fits well with our goal of offering advertisers data-driven, efficient Connected TV solutions in the region”

– said Endre Laczkó, Director of Portfolio and International Business Development at Atmedia.

“We are delighted to work with Atmedia, which has significant regional experience and a strong sales background”

– said Hristina Georgieva, Chief Business Officer at SkyShowtime. He added: “The partnership opens up new opportunities for brands to effectively present themselves in our premium content environment.”

SkyShowtime is Europe’s newest streaming service. A joint venture between Comcast and Paramount Skydance Corporation, SkyShowtime brings the best of Hollywood productions and local entertainment shows, films and original series from Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME®, Sky Studios and Peacock, in addition to its own series. SkyShowtime is the new home for premium entertainment in Europe.