Mineral water is the winner of the changing drinks market

By: trademagazin Date: 2010. 07. 30. 00:06

According to the analysis of Equilor Investment Co.; The world’s drinks market is transforming: consumers are looking for healthier products each year, which mainly benefits the mineral water producers.

From the early 2000s a major change can be observed in the evolution of consumer preferences. The healthy nutrition, as a concept has been built in the consumer's thinking largely in the last ten years, which also changed the customer habits. The major beneficiary of this process was the mineral water sector. At the same time, manufacturers have managed to position carbonated mineral waters as the main alternative of soft drinks on the drinks market – reports Világgazdaság Online.




Related news