Lidl overtakes Asda to become the third largest supermarket in London

By: Trademagazin editor Date: 2023. 10. 26. 09:56

Lidl GB has become the third largest supermarket in London after hitting a market share high of 9.1% in the capital, overtaking Asda in the process.

With more than double the market share of any other discount supermarket in the capital, Lidl’s growth forms part of its £500 million investment into London.

The achievement reaffirms its commitment to ensuring that all Londoners have a Lidl store within easy reach.

As well as experiencing the fastest growth out of all supermarkets in the city, it was also named the fastest-growing supermarket in the UK last month.

In 2022, the German discounter opened nine new London stores, including locations in East Acton, Kingston, and Upton Park, while also securing a further five sites in the city for future expansion, generating hundreds of new job opportunities in the process.

Currently, Lidl boasts over 100 stores within London and the M25 and has confirmed plans to continue its expansion across the capital, including areas such as Earls Court, Westminster, Kings Cross, and Knightsbridge.

Grocery Gazette