Asda sparks Harry Potter price war

By: trademagazin Date: 2007. 07. 20. 00:00

The supermarket had earlier put a maximum £8.87 retail price on Harry Potter And The Deathly Hallows – the same as rival chains Tesco and Sainsbury's.

The supermarket was forced to apologise to Bloomsbury
earlier this week after it criticised the publisher's recommended retail price
of £17.99 for the seventh and final Harry Potter instalment.

Asda's allocation of 500,000 copies will be priced at £5 per
book when it launches on Friday night, the chain said.