Asda becomes first supermarket to price matching Aldi and Lidl
Asda has become the first supermarket to price match both Aldi and Lidl across hundreds of everyday products.
The supermarket is price matching the discounters on 287 comparable grocery products from today, having cut costs by an average of 17% to match whichever discounter has the lowest price on these items.
Goods such as milk, bread, cheese, tea, coffee and fresh meat are included in the Aldi and Lidl price match.
The prices of comparable products in Aldi and Lidl will be checked twice per week under the initiative.
Any comparable products unavailable due to size or weight differences will have their prices matched on a pro-rata basis.
The initiative will run alongside the retailer’s established customer value propositions, including its Price Drop and Asda Rewards.
The news comes as an impending strike at Asda’s Gosport superstore has been postponed to allow for last-ditch talks to take place.
The GMB trade union said on Friday that up to 100 employees are set to walk out on 15 January, with additional dates scheduled for 29 January and 11 February.
Related news
Nearly 80% Of Spanish Consumers Believe Own-Brand Quality Has Improved, Aldi Says
Nearly four-fifths (80%) of Spanish consumers believe that the quality…
Read more >Aldi cuts back on wine packaging
The UK subsidiary of budget supermarket Aldi will cease to…
Read more >Prices of Hungarian products in Denmark: surprising differences between domestic and foreign prices
Food prices in Hungary continue to rise sharply, so more…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >