La Famille Artois focussing on the heritage

InBev UK has launched an advertising campaign entitled 'Pass On Something Good,' will kick off from 21 May and continues throughout the year.

The campaign, which involves outdoor and press advertising,
will focus on the 600-year heritage of La Famille Artois, which incorporates
Stella Artois, Artois Bock and Peeterman Artois).

The ads will run on more than 2,300 sites across the UK, as
well as featuring on the London underground and regionally positioned backlit
posters.

Press advertising will run from June to September in a
number of regional and national press titles plus consumer lifestyle magazines.

The La Famille Artois campaign follows InBev's recent
investment into the 'Beck's Fusion' promotion, targeting 18-34 year old men in
the UK with live music events.