La Famille Artois focussing on the heritage
InBev UK has launched an advertising campaign entitled 'Pass On Something Good,' will kick off from 21 May and continues throughout the year.
The campaign, which involves outdoor and press advertising,
will focus on the 600-year heritage of La Famille Artois, which incorporates
Stella Artois, Artois Bock and Peeterman Artois).
The ads will run on more than 2,300 sites across the UK, as
well as featuring on the London underground and regionally positioned backlit
posters.
Press advertising will run from June to September in a
number of regional and national press titles plus consumer lifestyle magazines.
The La Famille Artois campaign follows InBev's recent
investment into the 'Beck's Fusion' promotion, targeting 18-34 year old men in
the UK with live music events.
Related news
Related news
SPAR’s innovative packaging solution that uses less plastic has been recognized with prestigious awards
SPAR Hungary’s innovative packaging technology has been honored with two…
Read more >The Chairman and CEO of Szerencsejáték Zrt. is leaving
The Chairman and CEO of Szerencsejáték Zrt. will leave his…
Read more >Hungexpo: more than 23 thousand visitors visited the Travel+ Exhibition and the Budapest Boat Show
More than 23 thousand visitors visited the 47th Travel+ International…
Read more >