Arla Foods to launch Milka chocolate milk with Mondelez
Milka chocolate milk will be launched in Germany, Austria and Poland next month.
Danish dairy group Arla Foods has struck a licencing deal with US confectionery giant Mondelez International to produce and distribute chocolate milk under the Milka brand in three countries.
The chocolate milk products will be launched in Germany, Austria and Poland, Arla revealed today (29 May).
Milka, a chocolate brand owned by Cadbury and Oreo brands owner Mondelez, is already available in categories including ice cream, cakes and pastries. The new chocolate milk will be launched next month and will be produced at Arla’s dairy in Esbjerg, Denmark.
“I am very excited to enter into a long-term strategic partnership with Mondelez International and bring tasty and desirable products to our consumers,” said Patrik Hansson, executive VP and chief marketing officer at Arla Foods.
“Milka is a beloved brand and I know we have the manufacturing, commercial and marketing capabilities to take it to the next level, which is why our ambition is clear: We want to achieve first or second place in our launch markets.”
Just Food has asked Arla for further details.
Clive Jones, president of Central Europe and EU central sales at Mondelez International, said: “This collaboration allows us to expand the beloved Milka brand across Europe and introduce consumers to an exciting new way to enjoy their favourite chocolate.
“While we continue to innovate and develop our portfolio, this new category marks a significant step in Milka’s success story.”
Just Food
Related news
German inflation slowed in June, but food prices are still rising
Inflation in Germany slowed down in June, according to the…
Read more >The most important agricultural foreign trade partner is Germany
The value of exports of agricultural and food industry products…
Read more >Mondelez to invest in Pakistan production
Two manufacturing plants in Baluchistan are set to receive the…
Read more >Related news
Billa, Penny, Shell Team Up To Expand EV Charging Infrastructure In Czechia
Billa, Penny and Shell have entered into a strategic partnership…
Read more >PepsiCo experiments with Smart Cans, AI tech to improve personalization
PepsiCo this year used Cannes Lion to preview new experiments…
Read more >Environmental Concerns Prompting Consumers To Switch Diets
A sizeable number of consumers that are changing what they…
Read more >