Apple is the world’s most valuable brand for the 13th year in a row

Apple, the leader, had a brand value of $470.9 billion, down 3.7 percent from last year.

Microsoft is in second place, with a brand value that increased by 10.2 percent to $388.5 billion. Amazon, the third-place brand, rose by 7.3 percent to $319.9 billion.

There was no change in fourth place compared to last year, with Google’s value increasing by 8.9 percent to $317.1 billion. Samsung is in fifth place again this year, with a brand value decrease of 10 percent to $90.5 billion.

Toyota came in sixth place with a 2 percent increase in brand value to $74.2 billion, and Coca-Cola came in seventh, with a 1.9 percent decrease in brand value to $60.1 billion. Instagram moved up from 15th place last year to eighth place, with a 27 percent increase in brand value to $57.3 billion. McDonald’s maintained its ninth place, with a 0.1 percent increase in brand value to $53 billion in one year. Mercedes-Benz slipped from 8th place last year to 10th, with a 15 percent decrease in brand value to $50.1 billion.

This year’s top 100 list is rounded out by DHL, which was in 88th place last year, with a 5.7 percent decrease in brand value to $6.9 billion.

Chipmaker Nvidia saw its brand value grow by 115.9 percent to $43.2 billion, moving it to 15th place.

This year’s Top 100 saw 12 new entrants, the most in the nearly two-and-a-half-decade history of the report. New entrants include Booking.com (32nd), Uniqlo (47th), Monster (70th), John Deere (88th), BYD (90th) and Shopify (99th).

The total value of the top 100 brands is $3.6 trillion, up 4.4 percent from the previous year.

When the rankings were first published in 2001, the total value of the top 100 brands was $988 billion.