Americans like to shop at Tesco's Fresh & Easy stores

Tesco received a strong positive reaction to its Fresh & Easy convenience chain in the U.S., the Financial Times reported, citing independent research seen by the paper.

The research was compiled following
interviews with almost 700 customers outside nine Fresh & Easy
stores in Los Angeles, Las Vegas and Phoenix. The interviews were
carried out by Execution Research, a boutique research house with no
corporate relationship with Tesco.

The research follows speculation that
Tesco's attempt to break into the U.S. grocery market was failing to
hit the mark with local shoppers, the paper said.