Campaign for a lower VAT on alternative drinks in Germany

By: Trademagazin editor Date: 2025. 10. 01. 11:25

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REWE and manufacturers vly, Berief, and Oatly have jointly called on the German Bundestag to reduce the VAT on plant-based drinks from 19% to 7%.

Berief, vly, REWE, and Oatly have advocated for equal taxing of plant-based drinks in Germany

This article is available for reading in Trade magazin 2025/10.

Barley, pea, soy and other plant-based drinks are currently subject to a higher tax rate than cow’s milk, which is considered a staple food. According to the companies, this tax difference puts certain consumer goods at a disadvantage and contradicts the German government’s climate, health and nutrition goals.