Allegro opened the Central European market to Hungarian businesses

Allegro Shipping is a free tool provided by the platform that makes it easier for sellers to mail their packages. The tool integrates carriers contracted with the platform and their individual price lists to ensure seamless delivery of customer orders and full traceability of the packages. Now, all Hungarian merchants can access DPD’s domestic and international shipping services at competitive prices.

“Allegro’s cross-border sales model, i.e. the “list once, sell everywhere” approach, opens up completely new horizons for Hungarian businesses,” said Michał Marcińczyk, Director of International Expansion at Allegro.

“Hungarian sellers no longer need to manage separate platforms and create multiple listings: they can now reach over 21 million active buyers in the region through a single interface and the shipping methods we support. This represents a huge new sales potential for local merchants, regardless of the size of their business.”

Supporting Hungarian businesses is key to cross-border success in the interest of

Allegro is committed to supporting Hungarian merchants as a true partner, therefore it only charges commissions after successful sales. Allegro supports the growth of domestic businesses entering new regional markets in the following customized ways:

• Hungarian-language customer service: Allegro provides Hungarian-language customer and merchant support, ensuring a seamless user experience for local entrepreneurs.
• Risk-free expansion: Allegro’s commission model (which is essentially a fee-based payment after the sale) significantly reduces the upfront costs and financial risk for Hungarian sellers expanding abroad.
• Personalized advice: The most popular Hungarian merchants can participate in the VIP program and receive a dedicated customer relationship manager who provides them with personalized strategy and practical support.
• Visibility-boosting and sales-boosting tools: Hungarian offers are marked with a red-white-green flag icon; Allegro’s advertising solutions, featured listings and seasonal sales campaigns – such as Allegro Days, Black Weeks and Smart! Week – significantly increase product visibility and sales (during campaign weeks, total GMV growth is on average 3 percentage points higher than during non-campaign periods compared to the previous year).
• Loyalty rewards: Allegro Smart! loyalty program helps Hungarian businesses build lasting relationships with customers in the region – the program increases visibility and significantly improves conversion rates.
• Integrated operations: Allegro’s network of certified integrators helps Hungarian merchants manage cross-border operations through a single, unified platform – from inventory management through orders to shipping and invoicing.
• Automated efficiency: Allegro’s advanced automation systems streamline time-consuming administrative tasks, allowing Hungarian entrepreneurs to focus on developing their business.

Helping local businesses boost regional sales

Hungarian sellers have access to an extensive delivery network that allows them to reach Polish, Czech and Slovak customers. Reliable courier companies such as DPD and Express One, with others coming soon, guarantee fast and secure delivery. Their range of services includes home delivery as well as convenient pick-up and drop-off points (including parcel lockers). Merchants can integrate different shipping methods and set individual shipping rates on their website with the Allegro shipping service.

Allegro provides merchants with all the necessary help and tools to comply with international tax regulations, including country-specific guides and free training from the Allegro Academy. Allegro takes the administrative burden of international expansion off local businesses’ shoulders.