The Pet Food is the Most Popular Privat Label Product in Hungary

Accoring to Nielsen Research datas from 2007 costumers give every fifth forints for privat labeled food.

 From the whole privat label food
products 48% is sold in discounts, the international supermarket
chains get 18%, Hungarian chains sell 15%. From chemical products
with privat labels are sold in 12% in drogeries, 11% of them at
Hungarian chains.