Aldi beats Lidl to be named nation’s favourite supermarket

Aldi has been named the nation’s favourite supermarket, according to YouGov’s latest polling data.

The discount retailer, recently named the cheapest supermarket by Which?, scored above its competitor Lidl as well as Tesco, Sainsbury’s and M&S.

Last month Aldi was also named the fastest-growing retailer in the UK, with sales increasing by 3.3%, as 40% of UK shoppers chose to shop at the discounter.

The supermarket’s popularity correlates with the cost-of#-living crisis, where rising food prices, energy and tax bills have squeezed budgets even further.

Grocery Gazette