Aldi automates digital product descriptions with AI

A fast-growing discount grocer is continuing its rollout of artificial intelligence-based enterprise solutions in the U.S. – Chain Store Age reported.

Aldi is deploying the Digital Wave Technology generative AI-equipped One platform to automatically create search-engine-optimized product descriptions and multilingual marketing copy for its digital consumer channels including website, app and email..

The grocer will utilize Digital Wave One solutions including AI Copywriter, as well as the AI Product Attribution solution, which enriches product data by extracting key product attributes from images and packaging for use in descriptions.

Aldi hopes the automation of product copy and data management will improve operational efficiency, while having accurate and compliant product information will result in new customer acquisition and loyalty.

“Aldi is a brand synonymous for innovation and excellence in every customer interaction,” said Lori Schafer, CEO of Digital Wave Technology. “Our AI-native solutions will integrate with the existing Aldi digital infrastructure, driving revenue growth and improving profitability while delivering exceptional product experiences. We’re excited to support Aldi as it continues to set benchmarks in the grocery sector.”

Aldi upgrades tech in midst of expansion

Aldi is also underway with a multi-year effort to digitally transform its retail operations in both the U.S. and Australia by implementing Genpact data, technology, and artificial intelligence solutions.

As a result, Aldi seeks to streamline operations and help achieve efficiency improvements. Specifically, the grocer will harness Genpact’s AI and digital capabilities to help maximize the effectiveness and ROI from existing deployed technology platforms like S/4HANA, Ariba, Blackline and ServiceNow.

In addition, Aldi plans to utilize Genpact technology to more quickly respond to emerging trends, competitor actions, and customer feedback.

Aldi also recently said it plans to open more than 225 new stores in 2025 as part of its five-year growth plan, marking the most stores it will open in one year in the company’s nearly 50-year U.S. history. It previously announced a goal to reach 800 new stores by 2028.

During 2024, the grocer opened nearly 120 locations, bringing its total store count to over 2,400 and solidifying its position as the third-largest grocery chain by store count in the U.S.

With global headquarters in Essen, Germany, Aldi operates more than 7,200 store locations around the world, including more than 2,200 stores in 38 U.S. states with over 45,000 associates.