AI brings Gránit Guru to life

By: Trademagazin editor Date: 2026. 01. 14. 10:15

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Gránit Bank’s new commercial is about both the future and home.

In its new campaign, Gránit Bank — born digital 15 years ago — presents its virtual assistant in full 3D effect, in a friendly and approachable form

This article is available for reading in Trade magazin 2025/12-2026.01

The main character is the bank’s AI -powered virtual assistant, Gránit Guru, who appears for the first time as a full 3D character. The entire film was created with generative AI tools assisting the designers in creating the visual world, movements and textures. Gránit Bank is communicating that – in addition to digital banking – it is also consistently searching for new solutions in the areas of marketing and communication.