AI integration and personalized services will be the hit of this year

The past year has seen a significant change in the perception and practical use of generative artificial intelligence: the rise of AI is radically transforming the banking sector.

Different industries introduce innovations at different speeds, the financial sector is equally focused on managing risks and customer convenience, so the introduction of new technologies continues unabated, taking into account the pace of technological development and security requirements.

According to Balázs Németh, Head of Innovation at K&H Bank, artificial intelligence is not just a passing fad, but is deeply embedded in society, work and the lives of individuals. Its goal is not to completely replace human work, but to support it and make it more efficient. The greatest opportunities lie in areas where the rapid flow and processing of information is key.

In 2025, the biggest challenges for financial services will be hyperpersonalization – the increasing demand and scale of personalized services – and the integration of AI.