Adidas and Coca-Cola use the World Cup sponsorship the best

According to the recent research of MEC; Sony that sponsoring a sport event for the first time, also does well. The winner will be the one who attracts the audience's interest in Asia.

According to MEC media agency’s study, over the Asia-Pacific region; Adidas and Coca-Cola could touched the consumers the best, few weeks before the Football World Championship starting on the 11th of  June. According to the survey conducted in Australia, China, Thailand and Singapore, these two brands were mentioned most spontaneously, as the sponsors of the World Championship – reports marketinginfo.hu.