Accor celebrates two decades in Indonesia with record – breaking growth

Accor
,
the world’s leading operator
and
the
largest international hotel
g
roup
in Asia
–
Pacific
,
announced
today
an
ambitious plan
to scale up its
network in Indonesia
, during a press conference in Jakarta. Accor is
on track to operat
e
100 hotels/ 20,000 rooms
in the country by 2015
. T
he announcement comes as the
g
roup
celebrates
20
successful
years
in Indonesia
.
“
I
ndonesia
is
a priority market for Accor in the Asia
–
Pacific region with significant potential for hotel expansion into the
future
and on which we are already leader
.
The
dynamic expansion in this country
illustrates
our expansion strateg
y, with
a secured pipeline of more than 130,000 rooms
with two thirds in emerging countries and on all market segments
”
,
explains
Sébastien Bazin, Accor Chairman and Chief Executive Officer.
M
ichael Issenberg
,
Chief Operating Officer
for Accor Asia
–
Pacifi
c
said,
“
Accor was one of the
pioneers in the
hotel
sector in Indonesia, arriving
two decades ago
, which
marked the beginning of a long journey that has now
seen Accor
become
the largest
and most dynamic hotel group in the country.
”
2013
marks a year
ful
l
of record
–
breaking expansion
for Indonesia
.
Accor
has
open
ed
1
8
new properties, from
upscale
to budget
,
bring
ing the hotel
network in Indonesia to
more than 70
hotels
in 2
4
cities
by the end of
the year
. It is
a
lso a record
–
breaking
year
of contract signing
s
. By
t
he
end of November 2013,
more than 70
con
tracts have been
signed
for
new hotel
properties
to be opened
over the next three years.
In 2014,
Accor plans to open at least 17
hotels across Indonesia
, including hotels i
n Jakarta, Surabaya,
Bali,
Makassar,
Tang
erang Bandung
and Semarang.
Accor expects to operate at least 100 hotels in Indonesia by 2015.
A focus on luxury and upscale brands
Today, Accor
is present in Indonesia
with
nine
hotel brands, spanning the spectrum from upscale to budget
–
Sofitel,
Pul
lman, MGallery,
Grand Mercure Maha Cipta,
Novotel, Mercure, ibis, ibis Styles, and ibis
budget
.
The expansion
highlight
s
Accor’s strategy to strengthen
its presence in the
luxury and upscale
hotel market
in the
country.
The Group
will open its f
irst luxur
y hotel in Indonesia
this month
,
the
Sofitel
Bali
Nusa
Dua
.
In just three years,
the
Pullman brand
, the
g
roup’s upscale brand
has established itself in Jakarta and Bali with three
hotels:
Pullman Jakarta Indonesia
, Pullman Jakarta Central Park
and Pullman
Bali Legian Nirwana
.
Pullman Bandung
City Centre
, Pullman Surabaya Supermal
and Pullman Ciawi Vimala Hills Resort Spa & Convention
are
scheduled to
open
in
the next
three
years
.
MGallery, Accor’s
collection of
high
–
end hotels
, currently
has
three
proper
ties
in
Indonesia
:
The Phoenix Hotel in
Yogyakarta,
The Royal Beach Seminyak Bali
and
Amarterra Villas Nusa Dua
in
Bali,
a secluded 39
–
villa
resort
of
tranquillity and serenity
which joined the network earlier this year.