Essity To Boost Adoption Of AI Agents With New Collaboration

The multi-year collaboration will see the Swedish company working with the technology firms at its AI Centre of Excellence, ESM Magazine reports.

The partnership aims to create a robust and flexible cloud-based technology platform that will provide Essity with next-generation AI capabilities.

The company added that it aims to test and scale these solutions across its core business processes and functions to deliver transformational impact.

Carl-Magnus Månsson, chief digital and information officer at Essity, explained, “We are creating a robust and flexible foundation and approach for developing and embedding data and AI in our core business processes to create value and deliver growth.

“The platform will be developed with leading design principles within a responsible AI framework designed to ensure ethical and legally compliant use and aligned to our company’s core values: We are committed, we care, we collaborate, and we have courage.”

The Project

This first phase of the collaboration will focus on enhancing procurement and finance operations, where cross-functional teams will test, observe and continuously improve these areas over a period of time, the company noted.

In the longer term, it plans to scale AI across the company to reinvent other end-to-end business processes, enabling new pathways to value and growth.

Patrik Malm, managing director at Accenture and lead of this initiative with Essity, stated, “Essity has taken a bold step forward in realising its ambition to be a pioneering company in the hygiene and health sector by reinventing key business processes with AI so it can move forward, faster.”

Sophia Wikander, CEO of Microsoft Sweden, said, “We’re operating in a transformative era of AI, where the ability to test, observe, shape, and scale solutions rapidly is evolving.

“Through this collaboration with Essity and Accenture, we’re bringing Microsoft’s agentic AI technologies and technical expertise to empower Essity to reimagine its core operations and unlock new levels of agility and value.”