Posts From trademagazin

A growing number of online purchases in Hungary, too

The number of airline-tickets sold online grew by 50 percent in the past one year. At Malév, 10 percent of the passsangers purchased their on the company's website, now this...

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European tourism may not be left untouched by swine flu

World-wide swine-flu may have an effect on European tourism too, since WHO's alert thousands of cancelled flights have been reoprted.  Europeans are cancelling their overseas flights, Hungarians do not travel...

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25 percent VAT only helps black market

The Association of Food Manufacturers do not agree with the concept that only certain basic food products would belong to the middle-range, 18 percent VAT-category. The association has published an...

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Meat-industry associations do not agree with new VAT-laws

Goverment plans about VAT-changes are unacceptable and unfair, according to most associations in the meat industry.  They are convinced that certain products affected by the cut of VAT do not...

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Even „basic food products” may cost more from July

The new 18 percent VAT-rate to be introduced in July is not going to bring about significant changes when it comes to the actual prices of products: bread and milk...

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Hungarian customers are afraid of losing their workplaces, and the increase of credit and energy pr

While 31 percent of Hungarians involved in the survey are worried about workplaces in the first place, 22 percent of all citizens from 50 countries feel the same – a...

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Retail sales volume falling

Hungarian retail sales volume falls adjusted 3.2% in February. January-February sales volume was down 3.0% from the same period in 2008 – according to KSH's new data.  KSH's retail sales...

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Heineken's digital campaign proved to be successful

“Know the signs” is part of the succesful “Enjoy Heineken responsibly” marketing plan through which Heineken aims to provide comprehensive information about the effects of alcohol consumption. The campaign has...

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Women are more likely to try new products

Special offers do not only attract female customers: in fact more than seventy-five percent of netsurfers above 18 prefer buying special offer products – VMR research by NRC Market Research...

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State Printing Company winning 66 million HUF for nanotechnological improvments

The 66 million HUF won by the State Printing Company is going to be spent on nanotechnological devices to fight agains the black market by recognizing false prints. „This new...

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The biggest hypermarkets offer more jobs

Even though most companies needed to decrease the number of their employees, Tesco has just announced that they are about to make 26 thousand new workplaces available worldwide, while Wal-Mart...

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Seminar about the marketing and packaging of pork

Picturing the Future of Pork is a seminar taking place on 3rd and 4th June in Paris, with a major focus on pork production packaging and marketing. Specialists from across...

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The end of recession in Hungary is still far ahead

The end of the recession is not to be seen in the near future, and weakening of forint may cause another wave of insolvence – a new analysis by the...

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People do more to preserve their health during the crisis

Customers appear to be more health-conscious throught the recession: people pay more attention to strenghtening their immune-system and trying to stay fit – says a new GfK LHS HealthCare research...

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Praktiker's operating loss widened more than expected

German home improvement chain Praktiker's first-quarter operating loss widened more than analysts' had expected, in Hungary the decrease is over 20 percent. Its first-quarter loss before interest and amortisation widened...

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Wal-Mart boosts rooftop solar

Wal-Mart plans to double the amount of solar power generated from rooftop panels on its California stores.  Solar panels already installed on 18 Wal-Mart stores produce about 16,000 megawatt-hours of...

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Americans drink more since the crisis

People seem to drink more since the crisis: the USA sees a 1.4 percent increase in volume when it comes to alcoholic beverages – a new research by AC Nielsen...

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Coffee sells well, but roasters are not happy with the competition between retailers

German coffee roasters are increasing sales as the coffee culture becomes fashionable but a retail price war puts them under huge cost pressure, the head of Germany's coffee industry association....

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A conference on electronic invoicing

ECR Hungary opens its EDI e-invoice conference on 6th May in Budapest. Electronic invoicing does not only spare people extra expenses, but is also an environment-friendly solution. Paper-based invoicing systems...

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Addel Webstore purchased by Habostorta Ltd.

Habostorta Ltd. purchased the 100 percent ownership of Addel.hu which had a 170 billion HUF traffic per year. E-commerce is a cost-effective solution on the market. Using the page launched...

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Thirty-two percent of tourism-related reservations are made online

The amount of money spent on holidays and various touristic puposes is going to reach 253 billion EUR this summer, in Europe. At least 32 percent of these reservations are...

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auction site on the market with free uploads

The seller doesn’t need to pay anything, there are no listing,-or commission payment costs – the operating manager of Eden-Design pointed out. According to operating manager Richárd Balogh, the portal ...

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Defining what is considered to be a Hungarian product is a shaky area

Not even the recently introduced Food Codex defines properly what is considered to be a Hungarian product and whether items made of Hungarian ingedients fall into this category or not...

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Herz salami is part of the European elitclub now

The official productname „téliszalámi from Budapest” has been listed on the protected, geographically indexed productlist of the European Comittee.  According to an announcment by the European Comittee, the Hungarian product...

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Nestlé Nespresso's 2008 results surpassed their own expectations

Nestlé Nespresso S.A., the premium quality coffee company reached 2.262 billion Swiss francs in sales in 2008, more than two times more than in 2006.  The growth of the company...

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Coca-Cola reported a solid first quarter

The Coca-Cola Company today reported solid first quarter 2009 results despite a challenging economic environment, with unit case volume increasing 2 percent, successfully cycling 6 percent growth in the prior...

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Interspar Road Show starting in mid-May

„INTERSPAR Road Show” is the name of the project organized by Spar Hungary Ltd. and Just A Bit of Attention Foundation which is about to start on 16th May and...

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Children's taste is less sensitive to sweets, so they eat more chocolate

Whilst the sense organs are fully functional from birth onwards, perception is a matter of practice. Sensory tests at TTZ Bremerhaven have shown that other benchmarks apply for children than...

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A crisis-resistant marketing tradeshow

PROMOTION is a tradeshow organized by HUNGEXPO Ltd., introducing and promoting new, crisis-resistant and efficient marketing and communicational technologies and strategies. In spite of all doubts, recession may have a...

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Unilever reducing salt-content of its entire food-portfolio

In the next few years, Unilever is going to undertake a worldwide effort to reduce the salt content of almost its entire food portfolio, covering 22,000 products. Unilever’s aim is to...

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