trademagazin - Trademagazin

Strengthening forint slows down meat imports
Date: 2009-08-27 08:00:00

Agricultural Economics Research Institute (AKI) monitors and regularly publishes the world’s poultry and fruit/vegetable product trends. Their latest report reveals that the price of Hungarian slaughter pigs decreased early July....

Waiting for the nadir
Date: 2009-08-27 08:00:00

According to economic projections by GKI Gazdaságkutató Zrt. and Erste Bank, the worse is yet to come for the Hungarian economy, with GDP expected to decrease to 6.5 percent. Agriculture...

Hungarian households switch from ”A” to ”B”?
Date: 2009-08-27 08:00:00

According to data by Gfk Hungária, in the first quarter of 2009 we bought 7 percent less daily consumer goods than a year before. Brands with a higher price level...

Hungarians not taken to shopping malls yet
Date: 2009-08-27 08:00:00

According to a survey conducted by Gfk in June 2009, Hungarian shoppers prefer separate shops to shopping malls. 83 percent shop in the store type they like the most. More...

Price increase slowing down
Date: 2009-08-27 08:00:00

In June consumer prices augmented by 0.1 percent, totalling at 3.7 percent higher than in the same period of 2008. According to a report by KSH (Central Statistical Office), there...

Half of the unemployed have been looking for work for more than a year
Date: 2009-08-27 08:00:00

In the second quarter of 2009, the unemployment rate was 9.6 percent, with 3,797,000 people being employed and 402,000 unemployed in the 15-64 age group. Compared to the second quarter...

Average wage increase at 1 percent
Date: 2009-08-27 08:00:00

In the first five months of 2009, the gross average wage 1.4 percent higher than a year earlier; in the case of net wages the increase was 1 percent. KSH’s...

Foreign markets – Czech Republic
Date: 2009-08-27 08:00:00

According to Nielsen’s Prague affiliate, FMCG retail sales growth is slowing down in terms of value in the Czech Republic. Supermarkets’ share surpasses that of discount stores. Last March-April FMCG...

Reputation of sponsorship and word of mouth propaganda improved significantly
Date: 2009-08-27 08:00:00

In April Nielsen published the results of a 50-country survey among Internet users on their trust in advertisements. In Europe consumers trust television adverts the most and newspapers ads come...

Deli counters competing
Date: 2009-08-27 08:00:00

PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...

Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00

In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....

Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft.
Date: 2009-08-27 08:00:00

Modern design, free underground parking, a moving staircase, a lift and smiley shop assistants – it is almost as we were in a foreign country. The 900 m² store opened...

Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.
Date: 2009-08-27 08:00:00

This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...

SIÓ Prémium PET
Date: 2009-08-27 08:00:00

The well-known, succulent juices and nectars in the SIÓ Prémium product line are now available in aseptic PET bottles....

Tchibo Espresso Sizilianer Art, Tchibo Espresso Mailänder Art
Date: 2009-08-27 08:00:00

Whole bean coffee for the lovers of special espressos and unique coffees....

SOLE Flört joghurt és puding multipack 4×150 g
Date: 2009-08-27 08:00:00

Pudding, fruit and layered yoghurts in the Sole Flört product line are now available in multipacks....

Playboy Energy Drink & Playboy Energy Drink Light
Date: 2009-08-27 08:00:00

Mixed fruit flavoured, carbonated energy drink with a high caffeine content....

Lipton Piramis Tea
Date: 2009-08-27 08:00:00

The new pyramid-shaped tea bag helps to bring out the flavour and aroma of bigger tea leaves and fruit bits....

Kubu 100% juice – egészséges gyerekital
Date: 2009-08-27 08:00:00

Kubu products of 100% fruit content are produced without the addition of sugar, sweetness of the drinks come from the fruits’ natural sugar content....

Oral-B Expert Antibacterial
Date: 2009-08-27 08:00:00

The new Oral-B toothbrush prevents bacteria from settling and growing on the bristles for as long as 3 months....

Óbester új ízek: Mézes Kajszi és Mézes Szilva
Date: 2009-08-27 08:00:00

New, easy-to-drink flavours in line with consumer trends....

Fanta Bodza/Fanta
Date: 2009-08-27 08:00:00

This time the new limited edition was inspired by Hungary....

Dr. Oetker Duo Pudingok
Date: 2009-08-27 08:00:00

Thanks to the special recipe and a unique way of preparation, we can enchant young and old in our family by two popular flavour combinations, in three flavour versions....

Medve Lapka 90 g, ömlesztett sajtok 3 ízben
Date: 2009-08-27 08:00:00

Reformed Medve Lapka cheese varieties are now available in Emmenthaler, Edam and natural flavour, in a 90-gram packaging....

”Thank you, Mr Ránky!”
Date: 2009-08-27 08:00:00

After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...

TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00

A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...

Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00

For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...

POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00

Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...

Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00

Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...

Brand value measured
Date: 2009-08-27 08:00:00

Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...

Strengthening forint slows down meat imports Date: 2009-08-27 08:00:00

Waiting for the nadir Date: 2009-08-27 08:00:00

Hungarian households switch from ”A” to ”B”? Date: 2009-08-27 08:00:00

Hungarians not taken to shopping malls yet Date: 2009-08-27 08:00:00

Price increase slowing down Date: 2009-08-27 08:00:00

Half of the unemployed have been looking for work for more than a year Date: 2009-08-27 08:00:00

Average wage increase at 1 percent Date: 2009-08-27 08:00:00

Foreign markets – Czech Republic Date: 2009-08-27 08:00:00

Reputation of sponsorship and word of mouth propaganda improved significantly Date: 2009-08-27 08:00:00

Deli counters competing Date: 2009-08-27 08:00:00

Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft. Date: 2009-08-27 08:00:00

Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft. Date: 2009-08-27 08:00:00

Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft. Date: 2009-08-27 08:00:00

SIÓ Prémium PET Date: 2009-08-27 08:00:00

Tchibo Espresso Sizilianer Art, Tchibo Espresso Mailänder Art Date: 2009-08-27 08:00:00

SOLE Flört joghurt és puding multipack 4×150 g Date: 2009-08-27 08:00:00

Playboy Energy Drink & Playboy Energy Drink Light Date: 2009-08-27 08:00:00

Lipton Piramis Tea Date: 2009-08-27 08:00:00

Kubu 100% juice – egészséges gyerekital Date: 2009-08-27 08:00:00

Oral-B Expert Antibacterial Date: 2009-08-27 08:00:00

Óbester új ízek: Mézes Kajszi és Mézes Szilva Date: 2009-08-27 08:00:00

Fanta Bodza/Fanta Date: 2009-08-27 08:00:00

Dr. Oetker Duo Pudingok Date: 2009-08-27 08:00:00

Medve Lapka 90 g, ömlesztett sajtok 3 ízben Date: 2009-08-27 08:00:00

”Thank you, Mr Ránky!” Date: 2009-08-27 08:00:00

TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope Date: 2009-08-27 08:00:00

Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt! Date: 2009-08-27 08:00:00

POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation Date: 2009-08-27 08:00:00

Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!” Date: 2009-08-27 08:00:00

Brand value measured Date: 2009-08-27 08:00:00