Posts From trademagazin
Hungarian cheese is being falsified
Date: 2009-08-28 00:00:55
It is estimated that only one third of the farmers offer their own product to customers. The others others trying to sell, unknown origin products. According to the farmers, many...
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High level recognition to the CEO of BUSZESZ
Date: 2009-08-28 00:00:30
According to the Communication of BUSZESZ Food Industrial Zrt., Dr. Zentai László the company's Chief Executive Officer awarded by the „Knight Cross the Hungarian Republic”. Dr. Zentai László has a...
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Hungarian households switch from ”A” to ”B”?
Date: 2009-08-27 08:00:00
According to data by Gfk Hungária, in the first quarter of 2009 we bought 7 percent less daily consumer goods than a year before. Brands with a higher price level...
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Hungarians not taken to shopping malls yet
Date: 2009-08-27 08:00:00
According to a survey conducted by Gfk in June 2009, Hungarian shoppers prefer separate shops to shopping malls. 83 percent shop in the store type they like the most. More...
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Price increase slowing down
Date: 2009-08-27 08:00:00
In June consumer prices augmented by 0.1 percent, totalling at 3.7 percent higher than in the same period of 2008. According to a report by KSH (Central Statistical Office), there...
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Half of the unemployed have been looking for work for more than a year
Date: 2009-08-27 08:00:00
In the second quarter of 2009, the unemployment rate was 9.6 percent, with 3,797,000 people being employed and 402,000 unemployed in the 15-64 age group. Compared to the second quarter...
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Average wage increase at 1 percent
Date: 2009-08-27 08:00:00
In the first five months of 2009, the gross average wage 1.4 percent higher than a year earlier; in the case of net wages the increase was 1 percent. KSH’s...
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Foreign markets – Czech Republic
Date: 2009-08-27 08:00:00
According to Nielsen’s Prague affiliate, FMCG retail sales growth is slowing down in terms of value in the Czech Republic. Supermarkets’ share surpasses that of discount stores. Last March-April FMCG...
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Reputation of sponsorship and word of mouth propaganda improved significantly
Date: 2009-08-27 08:00:00
In April Nielsen published the results of a 50-country survey among Internet users on their trust in advertisements. In Europe consumers trust television adverts the most and newspapers ads come...
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Deli counters competing
Date: 2009-08-27 08:00:00
PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...
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Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
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Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft.
Date: 2009-08-27 08:00:00
Modern design, free underground parking, a moving staircase, a lift and smiley shop assistants – it is almost as we were in a foreign country. The 900 m² store opened...
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Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.
Date: 2009-08-27 08:00:00
This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...
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SIÓ Prémium PET
Date: 2009-08-27 08:00:00
The well-known, succulent juices and nectars in the SIÓ Prémium product line are now available in aseptic PET bottles....
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Tchibo Espresso Sizilianer Art, Tchibo Espresso Mailänder Art
Date: 2009-08-27 08:00:00
Whole bean coffee for the lovers of special espressos and unique coffees....
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SOLE Flört joghurt és puding multipack 4×150 g
Date: 2009-08-27 08:00:00
Pudding, fruit and layered yoghurts in the Sole Flört product line are now available in multipacks....
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Playboy Energy Drink & Playboy Energy Drink Light
Date: 2009-08-27 08:00:00
Mixed fruit flavoured, carbonated energy drink with a high caffeine content....
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Lipton Piramis Tea
Date: 2009-08-27 08:00:00
The new pyramid-shaped tea bag helps to bring out the flavour and aroma of bigger tea leaves and fruit bits....
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Kubu 100% juice – egészséges gyerekital
Date: 2009-08-27 08:00:00
Kubu products of 100% fruit content are produced without the addition of sugar, sweetness of the drinks come from the fruits’ natural sugar content....
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Oral-B Expert Antibacterial
Date: 2009-08-27 08:00:00
The new Oral-B toothbrush prevents bacteria from settling and growing on the bristles for as long as 3 months....
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Óbester új ízek: Mézes Kajszi és Mézes Szilva
Date: 2009-08-27 08:00:00
New, easy-to-drink flavours in line with consumer trends....
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Fanta Bodza/Fanta
Date: 2009-08-27 08:00:00
This time the new limited edition was inspired by Hungary....
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Dr. Oetker Duo Pudingok
Date: 2009-08-27 08:00:00
Thanks to the special recipe and a unique way of preparation, we can enchant young and old in our family by two popular flavour combinations, in three flavour versions....
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Medve Lapka 90 g, ömlesztett sajtok 3 ízben
Date: 2009-08-27 08:00:00
Reformed Medve Lapka cheese varieties are now available in Emmenthaler, Edam and natural flavour, in a 90-gram packaging....
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”Thank you, Mr Ránky!”
Date: 2009-08-27 08:00:00
After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...
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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
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Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00
For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...
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POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00
Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...
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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
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Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
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