trademagazin - Trademagazin

Hungarian POP contest
Date: 2010-05-20 08:00:00

POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...

Private life made public
Date: 2010-05-20 08:00:00

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

The fourth screen
Date: 2010-05-20 08:00:00

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

Design and brand building the P&G way
Date: 2010-05-20 08:00:00

The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...

Category identifying placement
Date: 2010-05-20 08:00:00

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

They are the best in promotion
Date: 2010-05-20 08:00:00

Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...

It removes stains and preserves colours
Date: 2010-05-20 08:00:00

DunaPro Zrt., a Hungarian-owned company is the distributor of the Clorox brand, they supply 7,500 stores directly. In 2008, they introduced chlorine-free stain remover Clorox Color to the Hungarian market....

The world has been drinking Nescafé to wake up for 70 years
Date: 2010-05-20 08:00:00

Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...

New CEO for BAT Hungary and BAT Austria
Date: 2010-05-20 08:00:00

From 1 January 2010, Octavian Dascalescu (39) is replacing Emil Moskofian in the CEO’s seat of British American Tobacco (BAT) Hungary. He started his career at BAT Romania in 1997...

The first quarter of the European food retailing was successful
Date: 2010-05-20 00:01:40

The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...

The foreign suppliers are cautious with the Hungarian firms
Date: 2010-05-20 00:01:35

According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....

Tesco recruits regional suppliers
Date: 2010-05-20 00:01:20

Tesco Global Stores Ltd. invites the local producers of Győr-Moson-Sopron, Zala, Vas and Veszprém counties to a supplier meeting. The Regional Supplier Forum, that will be held on the 3rd...

Turkey is the most popular tourist destination among the Hungarians
Date: 2010-05-20 00:01:10

The Start Travel Agency compiles the top resorts list of the most popular summer tourist destinations every year, on the basis of the pre-booked trips. Turkey became the the most...

One shopping center for nineteen thousand Pécs inhabitants
Date: 2010-05-20 00:01:00

Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...

Cafeteria: What remained tax free?
Date: 2010-05-20 00:00:50

From the cafeteria benefits, only a few remained fully tax free this year, many popular forms are under 25 percent personal income taxation from January. The local travel ticket allocation,...

Wal-Mart's first-quarter profit is a positive surprise
Date: 2010-05-20 00:00:40

The world's largest retail company, the Wal-Mart performed over the market expectations, primarily due to the good indicators of foreign sales, which offseted the weak domestic market performance. The company's...

Goats and sheeps may escape from the electronic chip
Date: 2010-05-20 00:00:30

The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...

Consumer confidence is on its ten-month nadir in China
Date: 2010-05-20 00:00:20

In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...

Flexibility remains the most important feature of the Cryovac ® BDF
Date: 2010-05-20 00:00:10

The new Cryovac ® BDF SOFT and Cryovac ® BDF Easy Opening solutions open up new horizons for product design, such as packaging and reducing costs. The new Cryovac ®...

Several billion storm damages hit the agricultural sector
Date: 2010-05-19 00:01:45

The weekend rain caused several billion HUF damage to the country's agriculture. According to the Hungarian Chamber of Agriculture, more than 150 thousand hectares are under water. After the near...

Another gold medal for the Demeter Winery
Date: 2010-05-19 00:01:33

The Demeter Winery of Eger was highly competitive at the Bordeuax-based Challenge International du Vin competition this year. The winery’s Hanga 2009 wine received Gold medal at the prestigious wine...

Kür Club: help to build up confidence
Date: 2010-05-19 00:01:20

The SMEs, that want more attention are in a very difficult situation. It is difficult to excel among the competitors, find new customers or even retain the old ones. The...

Butter has been getting more expensive for weeks now
Date: 2010-05-19 00:01:11

The price of butter increases for weeks now at the international markets, in some places the price rises were about 30 percent. The global demand for butter increases at the...

Tesco helps the victims of the flood in Borsod-Abaúj-Zemplén county
Date: 2010-05-19 00:00:50

Several million HUF worth donations were allocated by Tesco for those who live in the North-Eastern region of Hungary. Tesco helps the families, who are in trouble, because of the...

Quick Help from Borsodi to the municipalities that have difficulties
Date: 2010-05-19 00:00:40

In order to solve the catastrophic situation of the settlements of Borsod-Abaúj-Zemplén County, caused by the extreme weather, Borsodi Brewery Co. donated a 3 million HUF worth extraordinary donation. The...

Tchibo gained Superbrands Award
Date: 2010-05-19 00:00:35

Tchibo, one of the leading distributors of the coffee market gained Superbrands Award . Superbrands The program is designed to raise awareness of the importance of the unity of brand,...

New Turkey liver delicacies from Sága!
Date: 2010-05-19 00:00:30

The Sága in 2010 will use a new image. One of the important elements of the renewal is the new, more modern Sága logo. With the introduction of the new...

Tube seal with diploma
Date: 2010-05-19 00:00:20

Henkel Loctite ® 55 Tube seal Tape gained a recognizing diploma on the 16th International Industrial Exhibition, the Industria. The Henkel Loctite ® 55 is a polyamide filaments twisted, silicone-based...

A new, revolutionary Fa Men 3-D: A long-lasting freshness for men
Date: 2010-05-19 00:00:10

A modern man faces a lot of expectations. A good appearance is not everything, the scent should also be pleasant. The Fa Men 3-D Protect deodorants were developed for men...

Suppliers versus Multis: differencies between law and practice
Date: 2010-05-18 00:01:45

The food processors are preaparing for group complaint against the chains. According to the informations of Népszabadság; the National Federation of the Food Processors (Éfosz) requested datas from its members...

Hungarian POP contest Date: 2010-05-20 08:00:00

Private life made public Date: 2010-05-20 08:00:00

The fourth screen Date: 2010-05-20 08:00:00

Design and brand building the P&G way Date: 2010-05-20 08:00:00

Category identifying placement Date: 2010-05-20 08:00:00

They are the best in promotion Date: 2010-05-20 08:00:00

It removes stains and preserves colours Date: 2010-05-20 08:00:00

The world has been drinking Nescafé to wake up for 70 years Date: 2010-05-20 08:00:00

New CEO for BAT Hungary and BAT Austria Date: 2010-05-20 08:00:00

The first quarter of the European food retailing was successful Date: 2010-05-20 00:01:40

The foreign suppliers are cautious with the Hungarian firms Date: 2010-05-20 00:01:35

Tesco recruits regional suppliers Date: 2010-05-20 00:01:20

Turkey is the most popular tourist destination among the Hungarians Date: 2010-05-20 00:01:10

One shopping center for nineteen thousand Pécs inhabitants Date: 2010-05-20 00:01:00

Cafeteria: What remained tax free? Date: 2010-05-20 00:00:50

Wal-Mart's first-quarter profit is a positive surprise Date: 2010-05-20 00:00:40

Goats and sheeps may escape from the electronic chip Date: 2010-05-20 00:00:30

Consumer confidence is on its ten-month nadir in China Date: 2010-05-20 00:00:20

Flexibility remains the most important feature of the Cryovac ® BDF Date: 2010-05-20 00:00:10

Several billion storm damages hit the agricultural sector Date: 2010-05-19 00:01:45

Another gold medal for the Demeter Winery Date: 2010-05-19 00:01:33

Kür Club: help to build up confidence Date: 2010-05-19 00:01:20

Butter has been getting more expensive for weeks now Date: 2010-05-19 00:01:11

Tesco helps the victims of the flood in Borsod-Abaúj-Zemplén county Date: 2010-05-19 00:00:50

Quick Help from Borsodi to the municipalities that have difficulties Date: 2010-05-19 00:00:40

Tchibo gained Superbrands Award Date: 2010-05-19 00:00:35

New Turkey liver delicacies from Sága! Date: 2010-05-19 00:00:30

Tube seal with diploma Date: 2010-05-19 00:00:20

A new, revolutionary Fa Men 3-D: A long-lasting freshness for men Date: 2010-05-19 00:00:10

Suppliers versus Multis: differencies between law and practice Date: 2010-05-18 00:01:45