Posts From trademagazin
Hungarian POP contest
Date: 2010-05-20 08:00:00
POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...
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Private life made public
Date: 2010-05-20 08:00:00
While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...
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The fourth screen
Date: 2010-05-20 08:00:00
It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...
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Design and brand building the P&G way
Date: 2010-05-20 08:00:00
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...
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Category identifying placement
Date: 2010-05-20 08:00:00
Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...
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They are the best in promotion
Date: 2010-05-20 08:00:00
Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...
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It removes stains and preserves colours
Date: 2010-05-20 08:00:00
DunaPro Zrt., a Hungarian-owned company is the distributor of the Clorox brand, they supply 7,500 stores directly. In 2008, they introduced chlorine-free stain remover Clorox Color to the Hungarian market....
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The world has been drinking Nescafé to wake up for 70 years
Date: 2010-05-20 08:00:00
Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...
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New CEO for BAT Hungary and BAT Austria
Date: 2010-05-20 08:00:00
From 1 January 2010, Octavian Dascalescu (39) is replacing Emil Moskofian in the CEO’s seat of British American Tobacco (BAT) Hungary. He started his career at BAT Romania in 1997...
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The first quarter of the European food retailing was successful
Date: 2010-05-20 00:01:40
The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...
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The foreign suppliers are cautious with the Hungarian firms
Date: 2010-05-20 00:01:35
According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....
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Tesco recruits regional suppliers
Date: 2010-05-20 00:01:20
Tesco Global Stores Ltd. invites the local producers of Győr-Moson-Sopron, Zala, Vas and Veszprém counties to a supplier meeting. The Regional Supplier Forum, that will be held on the 3rd...
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Turkey is the most popular tourist destination among the Hungarians
Date: 2010-05-20 00:01:10
The Start Travel Agency compiles the top resorts list of the most popular summer tourist destinations every year, on the basis of the pre-booked trips. Turkey became the the most...
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One shopping center for nineteen thousand Pécs inhabitants
Date: 2010-05-20 00:01:00
Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...
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Cafeteria: What remained tax free?
Date: 2010-05-20 00:00:50
From the cafeteria benefits, only a few remained fully tax free this year, many popular forms are under 25 percent personal income taxation from January. The local travel ticket allocation,...
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Wal-Mart's first-quarter profit is a positive surprise
Date: 2010-05-20 00:00:40
The world's largest retail company, the Wal-Mart performed over the market expectations, primarily due to the good indicators of foreign sales, which offseted the weak domestic market performance. The company's...
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Goats and sheeps may escape from the electronic chip
Date: 2010-05-20 00:00:30
The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...
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Consumer confidence is on its ten-month nadir in China
Date: 2010-05-20 00:00:20
In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...
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Flexibility remains the most important feature of the Cryovac ® BDF
Date: 2010-05-20 00:00:10
The new Cryovac ® BDF SOFT and Cryovac ® BDF Easy Opening solutions open up new horizons for product design, such as packaging and reducing costs. The new Cryovac ®...
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Several billion storm damages hit the agricultural sector
Date: 2010-05-19 00:01:45
The weekend rain caused several billion HUF damage to the country's agriculture. According to the Hungarian Chamber of Agriculture, more than 150 thousand hectares are under water. After the near...
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Another gold medal for the Demeter Winery
Date: 2010-05-19 00:01:33
The Demeter Winery of Eger was highly competitive at the Bordeuax-based Challenge International du Vin competition this year. The winery’s Hanga 2009 wine received Gold medal at the prestigious wine...
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Kür Club: help to build up confidence
Date: 2010-05-19 00:01:20
The SMEs, that want more attention are in a very difficult situation. It is difficult to excel among the competitors, find new customers or even retain the old ones. The...
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Butter has been getting more expensive for weeks now
Date: 2010-05-19 00:01:11
The price of butter increases for weeks now at the international markets, in some places the price rises were about 30 percent. The global demand for butter increases at the...
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Tesco helps the victims of the flood in Borsod-Abaúj-Zemplén county
Date: 2010-05-19 00:00:50
Several million HUF worth donations were allocated by Tesco for those who live in the North-Eastern region of Hungary. Tesco helps the families, who are in trouble, because of the...
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Quick Help from Borsodi to the municipalities that have difficulties
Date: 2010-05-19 00:00:40
In order to solve the catastrophic situation of the settlements of Borsod-Abaúj-Zemplén County, caused by the extreme weather, Borsodi Brewery Co. donated a 3 million HUF worth extraordinary donation. The...
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Tchibo gained Superbrands Award
Date: 2010-05-19 00:00:35
Tchibo, one of the leading distributors of the coffee market gained Superbrands Award . Superbrands The program is designed to raise awareness of the importance of the unity of brand,...
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New Turkey liver delicacies from Sága!
Date: 2010-05-19 00:00:30
The Sága in 2010 will use a new image. One of the important elements of the renewal is the new, more modern Sága logo. With the introduction of the new...
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Tube seal with diploma
Date: 2010-05-19 00:00:20
Henkel Loctite ® 55 Tube seal Tape gained a recognizing diploma on the 16th International Industrial Exhibition, the Industria. The Henkel Loctite ® 55 is a polyamide filaments twisted, silicone-based...
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A new, revolutionary Fa Men 3-D: A long-lasting freshness for men
Date: 2010-05-19 00:00:10
A modern man faces a lot of expectations. A good appearance is not everything, the scent should also be pleasant. The Fa Men 3-D Protect deodorants were developed for men...
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Suppliers versus Multis: differencies between law and practice
Date: 2010-05-18 00:01:45
The food processors are preaparing for group complaint against the chains. According to the informations of Népszabadság; the National Federation of the Food Processors (Éfosz) requested datas from its members...
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