Posts From trademagazin

A 60s sytle retro hypermarket was built

Off-site construction specialist and Portakabin subsidiary, Yorkon, has completed one of its most challenging and unusual projects for Tesco – a specially-designed 1960s-style supermarket for this year’s Goodwood Revival, the...

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Outrageous cigarette-advertisement banned

Cigirex, the electronic cigarette company, have had their national press advert banned by the Advertising Standards Authority (ASA) after breaching CAP Codes 3.1 (substantiation) and 7.1 (truthfulness). In the advert,...

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GKI: The recession is over soon?

According to the forecast of GKI Economic Research Co., the Hungarian economy is recovering slowly from the recession. In the world economy the Irish crisis that followed the Greek one...

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Crisis-taxes remain, according to 2011 budget

The Hungarian parliament approved the 2011 Budget Act which they referred to as the budget of resurrection. The new budget shows revenue of HUF 13,151 billion and expenditures of HUF...

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Police investigates Aeroviva's bankruptcy

Even the police have started a case on suspicion of misuse of documents and other crimes related to the bankruptcy of travel agency Aeroviva, the Budapest Police Headquarters informed MTI....

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Fish-control for food-safety goes on until early January

Intense and strict controlling of stores and restaurants offering fish started in early December, and will go on until early January: the fine might even surpass millions of forint in...

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EU-support to keep ewes

According to data published by the Agricultural and Rural Development Office (MVH), a total of 5,812 farmers will receive an aid of more than 2.6 billion for keeping of ewe-...

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25-30 percent of fish marketed in the last weeks of the year

25-30 percent of the annual 30 thousand tons of fish production used to be sold in the last weeks of the year, especially around Christmas in Hungary – said Németh...

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Christmas gift for the producers: the take-over price of milk has been increased

The dairy sector is in a better situation than a few months ago. The take-over price of milk increased by 20-25 HUF per liter – said Feldman Zsolt, the Deputy...

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Analysts still expect trade balance surplus

According to analysts; the improving European business cycle has an impact on the Hungarian foreign trade. A surplus is expected in the foreign trade balance, however, the rate may slightly...

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Advertising market: online ads may supersede printed ads

The online ad revenues may be bigger this year than printed ad’s in the United States – says Bloomberg referring to the projections of eMarketer. The online advertising market, just...

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The respondents are satisfied with Tesco’s self-service cashier

Tesco’s self-service cashier is popular – shows origo’s impromptu “poll”. Hunagry’s first self-service cashier can be found in the Tesco, located between Fót the Dunakeszi. On the first weekend, more...

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The Association for Solidarity for society conscious purchase

The Christmas period is the period of gifts, donations and charitable activities. The new initative of the Association for Solidarity gives ideas, that how we can help people on the...

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Tesco’s recycling automaton recognizes the PET bottles even if they are squashed

Tesco has opened a returning center and a recycling point in the hypermarket of Budaörs at the end of November. The new service is operating with a Hungarian developed automat,...

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Consumer sentiment improved further in the United States

Consumer sentiment is exactly in line with the expectations of the analysts in December, in the United States: the monthly sentiment index of the University of Michigan was 74.5 points,...

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Increased monitoring is expected at places selling fish

The members of the Agricultural Office (MGSZH) will increase monitoring before the Christmas holidays at places selling fish – said the Ministry of Rural Development (VM). Some dealers do not...

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Hungarians make food purchases influenced by commercials

Influenced by a product- or brand advertisement, seven out of ten Hungarians have brought some sort of food in the past 12 months, wheras four of them have opted for...

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The first seven Hngya-outlets are open now

On 17th December 2010 at 3 pm in BUdapest 9 at Márton Str 18., the first HANGYA outlet opened its gates, and soon six other stores followed. Kincsem Hungária Szövetkezet...

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Nearly 3 percent drop in retail sales until October

The volume of retail sales – on the basis of the calendary-adjusted data – remained essentially unchanged in October 2010, so overall the sales of the first ten months showed...

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Tesco is expanding in spite of the special tax

The commercial special tax, did not change Tesco’s long-term development strategy – told Per Bank CEO to Figyelő, who considers the burden unfair. This tax is not fair and non-proportional...

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Visa Europe: probably 38 million transactions on the last day before Christmas

According to the analysts of Visa Europe; there is a chance that on the 23rd of December shopping turnover may reach a record in Europe – told the company to...

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Tons of contaminated tofu found at an illegal food factory

Authorities found an illegal food factory in Vecsés, where tofu and maybe even meat was prepared for several months now, in commercial quantities. Only at the time of the raid,...

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Nézőpont Institute: We will have a more economical Christmas

According to the survey of the Nézőpont Institute; 53 percent of respondents will spend less for Christmas shopping this year than last year, and just 7 percent of them pay...

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Buy honey-cake rather than poppy-seed roll in the supermarkets

It is not worth to buy Christmas poppy-seed rolls in the supermarkets, because they do not sell high-quality. From honey-cakes many excellent products are available in stores – said the...

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This year's agricultural damages are around 150 – 180 billion HUF

2010 was a poor year for agriculture, has not seen in decades,. The government also intends to give compensation from next year's budget. This year is very difficult year for...

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The new Econet subsidiary will provide loyalty card services

With the 51 percent share of the EST Media Group, that belongs to econet.hu Nyrt., the EMG Card Kft. has been established on Wednesday. The new company will create and...

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The world's largest economy grew more modestly than expected

Contrary to the expectations of the Experts, U.S. GDP, grew more modestly in this year's third quarter than expected. According to the final datas of the U.S. Department of Commerce;...

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Tesco’s customers donated more than six million HUF

Up to date, more than six million forints were donated to the Advent fundraising campaign of the Magyar Ökumenikus Segélyszervezet by Tesco customers. This amount was collected with the gathering...

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Nielsen: efficiently promoted strong brands increase their revenue

The success rate of a sales promotion in FMCG depends on many factors. Market research agencies like Nielsen, GFK and IRI attempt to quantify variables but by doing this they...

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Gfk: More people listened to the radio in November

The last autum-month of the year showed an increase in terms of time spent on listening to the radio, which led to a higher contact-number for advertisers. In November 2010,...

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