trademagazin - Trademagazin

The amount spent on TV advertising further decreased last year
Date: 2011-03-09 12:50:33

Over the past year, 3 percent (58.3 billion HUF) less was spent on television advertising in the Hungarian market, compared to 2009 – said Nagy István Ottó, director of Ernst...

FAO: fish breeding has reached its peak
Date: 2011-03-09 12:49:57

The industrial fish breeding increased by 6.6 percent annually over the past 30 years. The annual 0.7 kilograms per capita fish consumption, therefore, has now increased to 7.8 kilograms. But...

E-billing spreads slow because of the absence of standard
Date: 2011-03-09 12:30:09

Although the electronic bill has a lot of economic advantages, it is spreading slowly in the Hungarian market – said Kőrös Zsolt, executive of Noreg Kft. on Wednesday at a...

This year there will be no new Auchan because of the crisis tax
Date: 2011-03-09 12:28:00

Over the past year, without its gas stations Auchan’s gross turnover was 225 billion HUF – said Jean-Paul Filliat, manager of the company, at a press conference today. Auchan Hungary...

A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan
Date: 2011-03-09 12:23:07

A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan. There are plenty of factors influencing customers when it comes to their decisions on what...

Smoking bans will come from only next January?
Date: 2011-03-09 12:20:58

Instead of July, smoking would be prohibited only from January 2012 at indoor common areas, such as restaurants. In each catering unit and workplace an indoor smoking possibility should be...

Wonderduck Agency is the name of Rafinanz independent BTL division
Date: 2011-03-09 11:53:59

The BTL division of Rafinanz is going to continue its activity under the name Wonderduck Agency. The team and the leaders are not going through any changes. Rafinanz has strenghtened...

Main trends at Pro Wein: fresh wines with low alcohol content
Date: 2011-03-09 10:47:45

In a first for the international wine industry, the heads of five New World national marketing bodies will be sharing a panel at the Down2Earth exhibition at ProWein 2011 in...

Changes in the regulation on environmental protection product fee?
Date: 2011-03-09 10:39:02

PricewaterhouseCoopers Kft. informed its partners about changes in the regulation of the environmental protection product fee. Manager Balázs Szük told that were not many significant changes in the regulation as...

Nutex plans expansion
Date: 2011-03-09 10:25:58

Hungarian dietary supplement maker Nutex has announced that they are about to expand on its existing markets this year, and they hope to close 2011 with positive numbers. Nutex and...

Women are more comfortable with community portals
Date: 2011-03-09 09:32:45

Hlf of the people between 18-64 who are persent on at least one community portal, get use these type of sites on a daily basis. On IWIW and Facebook, women...

Clin Multi-Shine window cleaner
Date: 2011-03-09 01:42:58

Clin Multi-Shine window cleaner cleans glass and more than 20 other types of surface. Due to its special formula it can be used safely on sensitive surfaces such as TV...

Hipp Apple juice nectar
Date: 2011-03-09 01:40:40

Hipp Apple juice nectar with fennel tea and Hipp Red fruit juice nectar with rose hip tea are recommended from the age of 4 months; these healthy and tasty thirst...

Herz Csemege and Paprikás salamis
Date: 2011-03-09 01:38:09

Herz Csemege and Paprikás salamis are now also available in the self-service counter in a 400g version, together with the 70g sliced and the 800g whole formats....

Nagyi titka (Granny’s secret) flours
Date: 2011-03-09 01:35:44

Make sure you have enough in stock before the holiday season because shoppers will come looking for Hungary’s most dynamically developing milling product family, the new Nagyi titka (Granny’s secret)...

Yippy product family
Date: 2011-03-09 01:31:50

From March 2011 Rauch Hungária Kft. renews its Yippy product family. The fruit drinks, which were developed especially for children and are available in three flavours, are now sold in...

Axe Excite shower gel
Date: 2011-03-09 01:29:20

The creation of the new Axe Excite shower gel was inspired by the world’s leading scents....

Dove Men+Care Aqua
Date: 2011-03-09 01:26:54

The Dove Men+Care product range, introduced with great success in 2010, will be expanded with a new scent in 2011, available in shower gel, deo and roll-on formats....

Jacobs 3in1 Milka
Date: 2011-03-09 01:24:26

A fondling, creamy 3in1 experience: coffee drink and dessert in one, with Milka cocoa powder added....

Airwaves Extreme
Date: 2011-03-09 01:19:10

Airwaves Extreme has joined the group of 10 pellet chewing gums: a cause for joy among those who like an extra strong mint taste!...

Love VisibleCare Toning
Date: 2011-03-09 01:16:49

Dove shower gels were reborn with the addition of the Dove NutriumMoisture™ formula: they are hydrating and nourishing the skin, just like the Dove VisibleCare product family, which proudly presents...

Dolce Vita yoghurt
Date: 2011-03-09 01:10:18

New Dolce Vita yoghurt is a delicious dessert with a fat content of only 7% – in a really creamy and rich combination that conjures the dessert specialties of different...

Ultra Szavo specialist product
Date: 2011-03-09 01:04:59

New specialist product under the Ultra Szavo brand name, for removing mould and stains in the bathroom and on other washable surfaces....

Ultra Szavo cleaning products
Date: 2011-03-09 01:00:28

New, multifunctional special cleaning products under the Ultra Szavo brand name, with antibacterial agent....

TopJoy Scooby-Doo 0,2 l fruitdrinks
Date: 2011-03-09 00:57:47

Children’s favourite Scooby-Doo characters appeared on the 0.2-litre TopJoy boxes. Thanks to the aseptic carton packaging, the products are preservative-free and do not contain artificial colouring....

Kecskeméti jams/Kecskeméti Tradition
Date: 2011-03-09 00:55:33

Kecskeméti jams are natural and have a high fruit content; they are produced in five flavours (apricot, elder, raspberry, sour cherry, strawberry) and are distributed in 280-gram packaging....

Füredi ION pH 9.3
Date: 2011-03-09 00:51:50

The body’s pH level needs to be reduced significantly and Füredi ION alkaline mineral water family helps to achieve the optimal pH balance....

Béres Actival Kid multivitamin chewing gum for kids
Date: 2011-03-09 00:49:24

Complex dietary supplement; 30 multivitamin chewing tablets with minerals, trace elements and sweetener in 5 different flavours. This time the product comes with a gift: a bicycle wheel flashing light....

Trade marketing is my love this year too
Date: 2011-03-09 00:44:32

Trade Marketing Club, POPAI Hungary Association, Trade magazin and In-store Team Kft. organised their annual conference – the topic of which was mergers and divorces – at the headquarters of...

Various opinions on Fruit Logistica
Date: 2011-03-08 22:48:15

‘Fruit Logistica was highly successful for Belgian fruit and vegetable exporters. It was remarkable to see so many visitors from Russia, Eastern Europe, the Middle East and North America.’ (Veerle...

The amount spent on TV advertising further decreased last year Date: 2011-03-09 12:50:33

FAO: fish breeding has reached its peak Date: 2011-03-09 12:49:57

E-billing spreads slow because of the absence of standard Date: 2011-03-09 12:30:09

This year there will be no new Auchan because of the crisis tax Date: 2011-03-09 12:28:00

A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan Date: 2011-03-09 12:23:07

Smoking bans will come from only next January? Date: 2011-03-09 12:20:58

Wonderduck Agency is the name of Rafinanz independent BTL division Date: 2011-03-09 11:53:59

Main trends at Pro Wein: fresh wines with low alcohol content Date: 2011-03-09 10:47:45

Changes in the regulation on environmental protection product fee? Date: 2011-03-09 10:39:02

Nutex plans expansion Date: 2011-03-09 10:25:58

Women are more comfortable with community portals Date: 2011-03-09 09:32:45

Clin Multi-Shine window cleaner Date: 2011-03-09 01:42:58

Hipp Apple juice nectar Date: 2011-03-09 01:40:40

Herz Csemege and Paprikás salamis Date: 2011-03-09 01:38:09

Nagyi titka (Granny’s secret) flours Date: 2011-03-09 01:35:44

Yippy product family Date: 2011-03-09 01:31:50

Axe Excite shower gel Date: 2011-03-09 01:29:20

Dove Men+Care Aqua Date: 2011-03-09 01:26:54

Jacobs 3in1 Milka Date: 2011-03-09 01:24:26

Airwaves Extreme Date: 2011-03-09 01:19:10

Love VisibleCare Toning Date: 2011-03-09 01:16:49

Dolce Vita yoghurt Date: 2011-03-09 01:10:18

Ultra Szavo specialist product Date: 2011-03-09 01:04:59

Ultra Szavo cleaning products Date: 2011-03-09 01:00:28

TopJoy Scooby-Doo 0,2 l fruitdrinks Date: 2011-03-09 00:57:47

Kecskeméti jams/Kecskeméti Tradition Date: 2011-03-09 00:55:33

Füredi ION pH 9.3 Date: 2011-03-09 00:51:50

Béres Actival Kid multivitamin chewing gum for kids Date: 2011-03-09 00:49:24

Trade marketing is my love this year too Date: 2011-03-09 00:44:32

Various opinions on Fruit Logistica Date: 2011-03-08 22:48:15