Posts From trademagazin
METRO's Customer Academy is now 1 year old
Date: 2011-12-05 11:19:25
The unique customer center of METRO is celebrating its first birthday now: so far, 914 people have chosen to attend 93 courses, with 343 companies present. The METRO Customer Academy...
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Another surprise offer by Starbucks every day
Date: 2011-12-05 10:53:37
From 1st to 12th December 2011, Starbucks is going to offer special surprises for its guests, a different surprise for every day. Customers will get to learn about up-to-date offers...
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Winegrower of the year 2011 is Péter Vida from Szekszárd
Date: 2011-12-05 10:44:28
On 2nd December 2011, the winner of the award Winegrower of the Year 2011, launched by the Hungarian Wine Academy, was announced within the compass of a press conference. Winegrower...
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Ceremonial protocol and events
Date: 2011-12-05 02:30:13
A successful accompanying event of the trade fair was Trade Marketing Club’s meeting, where Ibolya Görög, the master of protocol and etiquette gave a memorable presentation about Christmas business protocol,...
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Digital receipt
Date: 2011-12-05 02:20:49
With Christmas approaching more and more stores introduce digital receipts in the USA. At the checkout the cashier offers to send the receipt to the buyer via e-mail. Sears already...
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An early shopping fever broke out – to the delight of retailers
Date: 2011-12-05 02:18:34
NRF – the world’s biggest retail organisation surveyed 8,500 people and found that 51.4 percent of North American shoppers have already started buying Christmas presents. At the same time retailers...
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POPAI-news from Hungary
Date: 2011-12-05 02:15:36
On 10 November POPAI Hungary Association held its last meeting this year, as part of the Promotion trade exhibition, in the VIP room of pavilion ‘G’ of at Hungexpo. Nikolett...
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Retail companies spend the most on advertising
Date: 2011-12-05 02:11:07
According to Nielsen, in Germany the number of stores decreased by 1,100 from one year to another. On the 82 million-strong market there are 46,425 hyper- and supermarkets, discount stores...
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Life is getting costlier in Europe too
Date: 2011-12-05 02:04:49
In October Eurostat recorded a 3-percent inflation level – the same as in the previous month – in the euro area. The situation is worse in the EU-27 as the...
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Industrial price increase was less significant
Date: 2011-12-05 02:01:59
In September industrial production prices augmented by 3.3 percent from August. Domestic sales prices of the processing industries were 1.5 percent higher than in August. If compared with the same...
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Many dairy farmers quit
Date: 2011-12-05 01:49:02
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of raw milk was HUF 85.85/kg in September, up 1...
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The meat business is buzzing
Date: 2011-12-05 01:47:40
In September foreign trade continued to grow and KSH registered the year’s highest export level: export amounted to HUF 2,024 billion and import was in the value of HUF 1,809...
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More seasonal and more promotion-dependent wet condiments
Date: 2011-12-05 01:38:07
Nielsen data about the first half of 2011 indicate that so far there has not been a decline in demand for wet condiments. Kinga Vichor, Unilever Hungary’s dressings deployment assistant...
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Sales have become somewhat more concentrated
Date: 2011-12-05 01:29:23
Among dry condiments the mayonnaise category is the biggest, with annual sales above HUF 6 billion, according to Nielsen data for the September 2010-August 2011 period. Retail sales were up...
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Demand has shifted towards poultry wieners
Date: 2011-12-05 01:19:46
Wiener remains an important element on the New Year’s Eve table. Boglárka Grabant, marketing manager of Sága Foods told our magazine that in December 2010 wiener sales soared by 53...
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Wiener sales improved in terms of both value and volume
Date: 2011-12-05 01:12:10
November-December is wiener season indeed: last year 21 percent of total volume sales was realised in this period, just like a year before. According to the Nielsen Retail Index, retail...
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‘Physical and mental condition marketing’ – Mutiny with the Bounty
Date: 2011-12-05 01:08:08
On the third day of Anuga the director of Rheingold – a prestigious German qualitative market research company – gave a presentation titled ‘Current nutritional trends, from sensibility through renouncing...
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From the journalist’s notes taken in Berlin
Date: 2011-12-05 01:04:33
‘Love your shopping data. From a value perspective, data is the new oil.’ (Alastar Bruce, director of Google Germany) • ‘Men simply buy something, while women go shopping. This is...
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Dedication and the quality-oriented approach remain
Date: 2011-12-05 01:00:45
Jens Hillebrand was named Wiesbauer-Dunahús’ managing director early this year. He worked for the company for seven years under the leadership of Dr Endre Tamás, who taught him a lot....
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László Krisán: ‘Minus three percent’
Date: 2011-12-05 00:47:23
– I have mixed feelings on this day when we celebrate commerce. I am happy to see that a mid-term strategy is about to be developed for the sector but...
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Judit Iglódi-Csató: ‘We draw local entrepreneurs to shopping complexes’
Date: 2011-12-05 00:44:40
– We are really glad to have received the prize, it is a great honour indeed, even more so because we were awarded for our work in a field that...
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Tibor Kujbus: ‘This prize does not only acknowledge my work’
Date: 2011-12-05 00:39:25
.– I was surprised and happy when I learned about being awarded. This is my first prize and I know that it does not only acknowledge my work but everyone...
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European Day of Commerce: deserved attention
Date: 2011-12-05 00:36:58
In Budapest the European Day of Commerce was held for the 7th time on 3 November. Commerce generates 11 percent of the European Union’s GDP and in Hungary more than...
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Péter Boros: ‘One of the secrets of Coop’s success is the ability to think together’
Date: 2011-12-05 00:34:02
– I am very proud to have been honoured with the Klauzál Gábor Prize, this is one of the most prestigious acknowledgements of my career. Obviously the whole Coop Group...
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Széchenyi Card is also available at UniCredit Bank
Date: 2011-12-05 00:19:47
For enterprises it is a basic task to be able to finance their development activities. Eszter Török, the head of UniCredit Bank’s small business segment is of the opinion that...
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Meat Academy training from Tesco
Date: 2011-12-05 00:15:38
Tesco launched a training programme that stands alone in Hungary: Meat Academy regularly educates Tesco staff working behind the meat counter. The main objective is to raise the level of...
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RC. Security ‘For security’s sake’
Date: 2011-12-05 00:09:45
Vision Box 1.1.2 product protecting and presenting system is a new innovation. Ferenc Veroszta, the owner of RC Security Kft. told our magazine that his patent, Vision Box allows shoppers...
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Anuga participation with state support
Date: 2011-12-05 00:07:13
Agricultural Marketing Centre announced a tender for SMEs and family enterprises, in order to help them in participating in trade fairs or exhibitions abroad. A sum up to HUF 2...
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LED lights are environmentally friendly and economical
Date: 2011-12-05 00:02:20
It is absolutely worth replacing classic light bulb lamps and old fluorescent tubes with LED lights because LED (Light-Emitting Diode) performs much better than its predecessors. High-tech LED lights by...
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Criminals are more active in shopping malls during the holiday season
Date: 2011-12-02 15:05:25
The police is about to take special care of certain districts of the capital throughout the holiday season, with a special emphasis on shopping centers and malls – László Oláh,...
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