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METRO's Customer Academy is now 1 year old
Date: 2011-12-05 11:19:25

The unique customer center of METRO is celebrating its first birthday now: so far, 914 people have chosen to attend 93 courses, with 343 companies present. The METRO Customer Academy...

Another surprise offer by Starbucks every day
Date: 2011-12-05 10:53:37

From 1st to 12th December 2011, Starbucks is going to offer special surprises for its guests, a different surprise for every day. Customers will get to learn about up-to-date offers...

Winegrower of the year 2011 is Péter Vida from Szekszárd
Date: 2011-12-05 10:44:28

On 2nd December 2011, the winner of the award Winegrower of the Year 2011, launched by the Hungarian Wine Academy, was announced within the compass of a press conference. Winegrower...

Ceremonial protocol and events
Date: 2011-12-05 02:30:13

A successful accompanying event of the trade fair was Trade Marketing Club’s meeting, where Ibolya Görög, the master of protocol and etiquette gave a memorable presentation about Christmas business protocol,...

Digital receipt
Date: 2011-12-05 02:20:49

With Christmas approaching more and more stores introduce digital receipts in the USA. At the checkout the cashier offers to send the receipt to the buyer via e-mail. Sears already...

An early shopping fever broke out – to the delight of retailers
Date: 2011-12-05 02:18:34

NRF – the world’s biggest retail organisation surveyed 8,500 people and found that 51.4 percent of North American shoppers have already started buying Christmas presents. At the same time retailers...

POPAI-news from Hungary
Date: 2011-12-05 02:15:36

On 10 November POPAI Hungary Association held its last meeting this year, as part of the Promotion trade exhibition, in the VIP room of pavilion ‘G’ of at Hungexpo. Nikolett...

Retail companies spend the most on advertising
Date: 2011-12-05 02:11:07

According to Nielsen, in Germany the number of stores decreased by 1,100 from one year to another. On the 82 million-strong market there are 46,425 hyper- and supermarkets, discount stores...

Life is getting costlier in Europe too
Date: 2011-12-05 02:04:49

In October Eurostat recorded a 3-percent inflation level – the same as in the previous month – in the euro area. The situation is worse in the EU-27 as the...

Industrial price increase was less significant
Date: 2011-12-05 02:01:59

In September industrial production prices augmented by 3.3 percent from August. Domestic sales prices of the processing industries were 1.5 percent higher than in August. If compared with the same...

Many dairy farmers quit
Date: 2011-12-05 01:49:02

Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of raw milk was HUF 85.85/kg in September, up 1...

The meat business is buzzing
Date: 2011-12-05 01:47:40

In September foreign trade continued to grow and KSH registered the year’s highest export level: export amounted to HUF 2,024 billion and import was in the value of HUF 1,809...

More seasonal and more promotion-dependent wet condiments
Date: 2011-12-05 01:38:07

Nielsen data about the first half of 2011 indicate that so far there has not been a decline in demand for wet condiments. Kinga Vichor, Unilever Hungary’s dressings deployment assistant...

Sales have become somewhat more concentrated
Date: 2011-12-05 01:29:23

Among dry condiments the mayonnaise category is the biggest, with annual sales above HUF 6 billion, according to Nielsen data for the September 2010-August 2011 period. Retail sales were up...

Demand has shifted towards poultry wieners
Date: 2011-12-05 01:19:46

Wiener remains an important element on the New Year’s Eve table. Boglárka Grabant, marketing manager of Sága Foods told our magazine that in December 2010 wiener sales soared by 53...

Wiener sales improved in terms of both value and volume
Date: 2011-12-05 01:12:10

November-December is wiener season indeed: last year 21 percent of total volume sales was realised in this period, just like a year before. According to the Nielsen Retail Index, retail...

‘Physical and mental condition marketing’ – Mutiny with the Bounty
Date: 2011-12-05 01:08:08

On the third day of Anuga the director of Rheingold – a prestigious German qualitative market research company – gave a presentation titled ‘Current nutritional trends, from sensibility through renouncing...

From the journalist’s notes taken in Berlin
Date: 2011-12-05 01:04:33

‘Love your shopping data. From a value perspective, data is the new oil.’ (Alastar Bruce, director of Google Germany) • ‘Men simply buy something, while women go shopping. This is...

Dedication and the quality-oriented approach remain
Date: 2011-12-05 01:00:45

Jens Hillebrand was named Wiesbauer-Dunahús’ managing director early this year. He worked for the company for seven years under the leadership of Dr Endre Tamás, who taught him a lot....

László Krisán: ‘Minus three percent’
Date: 2011-12-05 00:47:23

– I have mixed feelings on this day when we celebrate commerce. I am happy to see that a mid-term strategy is about to be developed for the sector but...

Judit Iglódi-Csató: ‘We draw local entrepreneurs to shopping complexes’
Date: 2011-12-05 00:44:40

– We are really glad to have received the prize, it is a great honour indeed, even more so because we were awarded for our work in a field that...

Tibor Kujbus: ‘This prize does not only acknowledge my work’
Date: 2011-12-05 00:39:25

.– I was surprised and happy when I learned about being awarded. This is my first prize and I know that it does not only acknowledge my work but everyone...

European Day of Commerce: deserved attention
Date: 2011-12-05 00:36:58

In Budapest the European Day of Commerce was held for the 7th time on 3 November. Commerce generates 11 percent of the European Union’s GDP and in Hungary more than...

Péter Boros: ‘One of the secrets of Coop’s success is the ability to think together’
Date: 2011-12-05 00:34:02

– I am very proud to have been honoured with the Klauzál Gábor Prize, this is one of the most prestigious acknowledgements of my career. Obviously the whole Coop Group...

Széchenyi Card is also available at UniCredit Bank
Date: 2011-12-05 00:19:47

For enterprises it is a basic task to be able to finance their development activities. Eszter Török, the head of UniCredit Bank’s small business segment is of the opinion that...

Meat Academy training from Tesco
Date: 2011-12-05 00:15:38

Tesco launched a training programme that stands alone in Hungary: Meat Academy regularly educates Tesco staff working behind the meat counter. The main objective is to raise the level of...

RC. Security ‘For security’s sake’
Date: 2011-12-05 00:09:45

Vision Box 1.1.2 product protecting and presenting system is a new innovation. Ferenc Veroszta, the owner of RC Security Kft. told our magazine that his patent, Vision Box allows shoppers...

Anuga participation with state support
Date: 2011-12-05 00:07:13

Agricultural Marketing Centre announced a tender for SMEs and family enterprises, in order to help them in participating in trade fairs or exhibitions abroad. A sum up to HUF 2...

LED lights are environmentally friendly and economical
Date: 2011-12-05 00:02:20

It is absolutely worth replacing classic light bulb lamps and old fluorescent tubes with LED lights because LED (Light-Emitting Diode) performs much better than its predecessors. High-tech LED lights by...

Criminals are more active in shopping malls during the holiday season
Date: 2011-12-02 15:05:25

The police is about to take special care of certain districts of the capital throughout the holiday season, with a special emphasis on shopping centers and malls – László Oláh,...

METRO's Customer Academy is now 1 year old Date: 2011-12-05 11:19:25

Another surprise offer by Starbucks every day Date: 2011-12-05 10:53:37

Winegrower of the year 2011 is Péter Vida from Szekszárd Date: 2011-12-05 10:44:28

Ceremonial protocol and events Date: 2011-12-05 02:30:13

Digital receipt Date: 2011-12-05 02:20:49

An early shopping fever broke out – to the delight of retailers Date: 2011-12-05 02:18:34

POPAI-news from Hungary Date: 2011-12-05 02:15:36

Retail companies spend the most on advertising Date: 2011-12-05 02:11:07

Life is getting costlier in Europe too Date: 2011-12-05 02:04:49

Industrial price increase was less significant Date: 2011-12-05 02:01:59

Many dairy farmers quit Date: 2011-12-05 01:49:02

The meat business is buzzing Date: 2011-12-05 01:47:40

More seasonal and more promotion-dependent wet condiments Date: 2011-12-05 01:38:07

Sales have become somewhat more concentrated Date: 2011-12-05 01:29:23

Demand has shifted towards poultry wieners Date: 2011-12-05 01:19:46

Wiener sales improved in terms of both value and volume Date: 2011-12-05 01:12:10

‘Physical and mental condition marketing’ – Mutiny with the Bounty Date: 2011-12-05 01:08:08

From the journalist’s notes taken in Berlin Date: 2011-12-05 01:04:33

Dedication and the quality-oriented approach remain Date: 2011-12-05 01:00:45

László Krisán: ‘Minus three percent’ Date: 2011-12-05 00:47:23

Judit Iglódi-Csató: ‘We draw local entrepreneurs to shopping complexes’ Date: 2011-12-05 00:44:40

Tibor Kujbus: ‘This prize does not only acknowledge my work’ Date: 2011-12-05 00:39:25

European Day of Commerce: deserved attention Date: 2011-12-05 00:36:58

Péter Boros: ‘One of the secrets of Coop’s success is the ability to think together’ Date: 2011-12-05 00:34:02

Széchenyi Card is also available at UniCredit Bank Date: 2011-12-05 00:19:47

Meat Academy training from Tesco Date: 2011-12-05 00:15:38

RC. Security ‘For security’s sake’ Date: 2011-12-05 00:09:45

Anuga participation with state support Date: 2011-12-05 00:07:13

LED lights are environmentally friendly and economical Date: 2011-12-05 00:02:20

Criminals are more active in shopping malls during the holiday season Date: 2011-12-02 15:05:25