Posts From trademagazin

Coca-Cola CUP soccer tournament for secondary school students

Logo Design Lab, a freestyle football champion, Puskás Peti playing soccer with high school students and DJ Karmatronik. One could enjoy these options at Coca-Cola CUP’s  teams recruiting event on...

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Pálinka and hot drinks Festival in Nyíregyháza

Pálinkas and hot drinks await the gourmets for four days from Thursday at the pedestrian street in downtown Nyíregyháza. At the Pálinkas and hot drinks festival the visitors can taste...

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The colleague of Metro won a Grand Prize for Hungarian Trade

vThe domestic trade's most prestigious recognitions, the Grand Prizes for Hungarian Trade were handed over at the European Day of Commerce. Poltavec Irina colleague of METRO Kereskedelmi Kft. was also...

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Italians pay with fruits and vegetables instead of cash

Sure, money doesn't grow on trees — but who needs money when you can pay with things that really do? Later on this month, a new restaurant called “L'e maiala”...

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The most innovative product since fluorid-based toothpaste

Procter & Gamble Oral Health is known for delivering some of the most innovative toothbrushes in the market. The company recognizes, however, that a variety of parameters influence the success...

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Lurkó biscuits

Biscuits that primarily target children: these biscuits are made with additional vitamins and/or minerals....

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GoodMilk Lactisens

The updated Good Milk Lactisens plastic-cup yoghurt family has arrived! Start the day with strawberry, vanilla, plain or cereal Good Milk Lactisens yoghurts....

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Touch from the future

If you read this article on your tablet PC or on your mobile phone using the Trade magazin app, you already are in touch with hd Open! as it was...

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La Festa 3in1

Unique new packaging that grabs the attention of the young generation straight from the shelf...

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Top-quality letter factory at the Hungarian Post!

Hungarian Post launched its Electronic Post Centre (EPK) service this March. The EPK system produces mails automatically, which are later e-mailed or sent as a letter to recipients. On demand,...

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VALDOR mini

New, VALDOR mini Mesés Bites is a product line with the most popular figures from tales, with a different look for little boys and girls....

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New Cerbona products

New Cerbona products with dark chocolate indulge consumers with an intense chocolate flavour – following the latest trends....

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Nielsen: food retail turnover increased in value, did not change in amount

The turnover of the 90 categories measured by Nielsen increased by 5 percent to about 1,145 billion HUF in the Hungarian retail sector, between December 2011 and September 2012, compared...

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10 awards at POPAI this year

On 8th November 2012, the third Hungarian POPAI Awards POP's ceremony has taken place within the compass of the last event of the year by Trade Marketing Club. The winners...

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Analysts: industrial production may stagnate this year

According to analysts, industrial production, may stagnate this year, but can increase next year but its extent is unknown yet. The Central Statistics Office (KSH) announced on Friday that the...

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Magazine: Convincing results about the efficiency of displays

The shopper of today has less time but more money for buying FMCG products, therefore finding products has to be made easy for them: in 1995 the proportion of secondary...

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Significant wine price increase may come next year

Due to the shortage of wine and grape prices rise increases most of the wineries will increase their prices from 1 January. According to the analysis of Varga Winery a...

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A tool to survive when coping with changes

positive management workshop The positive management workshop is going to focus on the motivation of leaders, and is organized by Borealis. The event will be held in Hungarian, but more...

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Tetra Pak Hungária: less than five percent packaging sales growth is expected

The Tetra Pak Hungária Zrt. expects less than five percent packaging sales growth in this financial year, lasts from 1 April 2012 until 31 March 2013 – Eric Schmid, the...

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Sausages and new wine at the fourth Hungarian Flavours Fair

The Hungarian Flavours Fairs will be organized for the fourth time between 16 – 18 November 2012, in the B building of the Millenáris, in Budapest. Vistiors can meet such...

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Winemaker of the Year 2012 – the candidates

Here is the list in alphabetical order: Áts Károly, Borbély Tamás, Dúzsi Tamás, Gálné Dignisz Éva and Heimann Zoltán. The Hungarian Wine Academy hands over Hungary’s oldest and most prestigious...

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The Danish Government abolishes the tax on fat

The Danish government wants to remove the fat tax, that was introduced a year ago – the Danish Ministry of Taxation announced on Saturday. Denmark was the world first country...

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Fish and food production program is being prepared for the area of Biharugra

Fish and food production program is being prepared for the area of the Biharugra fishponds, based on fresh water. The program was developed by the Békés County Development and Enterprise...

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This year the cardholders have to spend hundreds of millions forints from the Széchenyi Rest Cards

Several thousand card owners have to get rid of hundreds of millions HUF this year from the Széchenyi Rest Cards, because it will be lost if it will not be...

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VOSZ: cafeteria taxation may be acceptable with minor corrections

If the Parliament adopts the budget committee's proposal of which health contribution in case of cafeteria will be 14 percent instead of  27 percent the taxation of cafeteria would be...

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Mobile wallet service to be launched in Hungary next year

Hungarian Mobile Wallet Association was established in June 2011 by Magyar Telekom, Telenor, Vodafone, OTP, MasterCard and SuperShop. The association’s goal is to make NFC technology-based mobile wallet service available...

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Travels around FMCG – Business Days 2012 – part 1

Around the World in Three Days was the title of this year’s Business Days conference, held in Hotel Pelion, Tapolca. A record number of more than 450 participants attended the...

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Cleaning products: the age of the head of household greatly influences product choice

Hungarian households do not economise on household cleaning products: both volume and value sales improved in the first half of 2012. Households where the head is older than 60 years...

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Great autumn cleaning – part 2

Research conducted by Unilever revealed that cleanliness is less important for people than it was 20-30 years ago and the amount of time people spend with cleaning is diminishing. Today...

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Metro – Think big!

‘Christmas time with wholesale prices’ – Metro announces in its leaflets. Metro offers five splendid gift baskets (Gold, Mix, Blue, Red, Yellow) and a unique opportunity: customers can pick anything...

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