Posts From trademagazin

GfK: the amount spent on Christmas sweets remains on last year's level

Last year 10.2 billion HUF, the year before almost 10.5 billion HUF was paid to Christmas sweets by domestic consumers. This year it is expected that the level of spending...

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People save for Christmas at the markets – The decrease of demand leads to oversupply on the egg market

A few weeks before Christmas, less than usual is spent on markets, compared to the recent years. The approach of Christmas has shaken up the egg market. But this year...

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Hungary is on the podium in terms of Mineral Water in Europe

In Hungary, 159 certified mineral water brands can be found. More mineral water brands in Europe can be found only in Germany and in Italy – Pet-Pack Ipari és Kereskedelmi...

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Enlightenment against AIDS

On the occasion of the AIDS International World Day, the A-HA! National Sexual and Mental Health Awareness Program and the Durex held a sexuality education lesson at a Budapest high...

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Magazine: A possible way of the future of catering

Finger food can definitely be considered the seed of the typical food of the future. Finger food does not designate a new type of food but a regrouping of a...

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METRO: lunch from change!

The METRO Kereskedelmi Kft. organizes a fundraising campaign for the National Association of Large Families in all of its stores across the country. It has become a tradition that the...

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Hungary lags behind the EU average in the collection of beverage cartons

Although there is a growing range of those in Hungary who collect beverage cartons separately, the volume is still below the average of EU member states – shows the survey...

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Budai Gyula: GMO-free Hungary is a competitive advantage

GMO-free is competitive advantage for Hungary, and for the Hungarian agriculture – Budai Gyula  said on Tuesday in Eger. Budai Gyula pointed out that agriculture is a strategic sector in...

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Nearly six thousand high school students will play soccer at the Coca-Cola Football League Championship

329 schools, 617 teams, 5,674 players. The two-month registration period of the Coca-Cola CUP, the first amateur high school soccer league was closed with incredible success. A total of 617...

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The Badacsonyi Kör raises a Wine Christmas Tree at the City Park Ice Rink in Budapest

The country's first wine Christmas tree will be raised on Thursday by the Badacsonyi Kör in the Grand Hall of the City Park Ice Rink in Budapest – the event...

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METRO does its best to promote fish consumption

The sales by METRO keep growing, thanks to the constantly changing selection of products and prices following market trends – we learn from METRO Hungary’s communications director Yvette Krubl. They...

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Canned fish: swimming upstream

Although fish consumption in Hungary is still way below the European average, the slow conquest of health trends had a favourable effect on fish and canned fish sales in the...

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KPMG: the importance of consumer taxes increases worldwide

The governments around the world are planning to collect more revenues from VAT, after the corporate tax rates are decreasing together with the profits of the companies and the corporate...

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Hungary's greatest toystore is open now

Hungary's greatest toy outlet has opened a new, giant store. It is located at the Fót-gateway of M3 high way at the place of the former Gulliver store, and is...

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The Agrana-Juice Kft. has completed this year's apple juice-processing

The Austrian owned company produced about 240 tons of fruit concentrate – Szigeti Zoltán, Managing Director told MTI on Monday. The Managing Director told that the company’s Vásárosnamény, Anarcs and...

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Analysts: trade surplus remains high next year

No significant recovery is expected in internal demand next year, so trade surplus may remain high in 2013 – analysts told MTI. Calculating in euros exports declined by 4.2, while...

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The denomination of certain milk products will be clarified in the Hungarian Food Codex

The denomination of certain milk products would be clarified in the Hungarian Food Codex. The ministerial decree on this draft was published on Thursday in the government news portal. Under...

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Illegally distributed cooking oil and granulated sugar was found by Nébih

More than 250 thousand liters of imported and illegally sold cooking oil and more than 70 thousand kilograms of granulated sugar was found in two Székesfehérvár warehouse – the National...

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This year's CSR Hungary Awards were handed over

On 30 November 2012, the CSR Hungary Awards were handed over for the fifth time, in various categories. Awards were handed over in 6 categories: “Leading CSR practices – C(S)R...

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Sales promotion on a higher level

Nowadays, one of the key tasks of each marketing and trade marketing expert is sales promotion. Experts need to think in terms of complex promoting strategies, ones which are commensurate...

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Magazine: Everything for ‘ill people’!

Ill people in Santa Cruz, California who have a medical permission for using cannabis as part of their treatment can buy cannabis-infused ice cream, in banana, chocolate brownie and strawberry...

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The cherry pálinka of the year is being prepared

Twelve premium pálinkas will be included to the special blend of 2013. Hungary once again jointly prepares the pálinka of the year, this time with sour cherries. The experts of...

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Gyenes András became the new CEO of Unilever Hungary

From 1 December 2012 Gyenes András holds the CEO post of Unilever Hungary. The newly appointed Chief Executive Officer was the Managing Director of Unilever Magyarország Kft. Now he will...

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Schlecker drugstore chain to be resurrected?

An Austrian investor plans to restart 600 former Schlecker units on the German market next year. Haberleitner has experience in the field of company reorganization, and in August 2012 the...

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The wine of the Magistrate will be selected again in Eger

Properly with the traditions, the wine of the Magistrate will be selected again in Eger. The local government will order 500 – 500 bottles from both Bull’s Blood and from...

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3 new flavours by Jim Beamtől!

3 new flavours from Jim Beam! Red Stag is the black cherry version of Jim Beam. Jim Beam Honey is made with 4-year-old Jim Beam, with the addition of a...

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PACO

With the new product line of PA-COMP Kft. you can save time and energy, at the same time preserving the cooking experience in the kitchen or when using the cauldron...

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New Year’s Eve-period buyers rule the sparkling wine market

In the 12-month period between September 2011 and August 2012 44 percent of Hungarian households purchased sparkling wine. This represents a small drop from the previous such period. Sparkling wine...

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Business Days inventory

Since 2007 I have been there at every Business Days conference, together with everyone who matters in the FMCG sector or is interested in the latest trends. Networking opportunities at...

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Travels around FMCG – Business Days 2012 – part 2

On Thursday the second section focused on the labour market and human resources. The moderator and first presenter was Randstad managing director Sándor Baja, who analysed challenges on the labour...

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