trademagazin - Trademagazin

McDonald's crowdsources new ideas with 'make your own burger' campaign
Date: 2013-06-04 10:02:50

McDonald's has used crowdsourcing to find ideas for its burger range in Hungaryand McDonald's around the world, to go and create another promotional burger. Instead it created the 'My burger'...

50 000 kindergarten kids are protected by dm
Date: 2013-06-04 09:50:52

DM's campaign Children of the Sun aims to protect young children against the harmful sun and to teach them how to defend themselves properly when playing outside in the sun....

Magazine: Food is secondary, it's professionalism that matters!
Date: 2013-06-03 12:32:00

Pasta. targets young Budapest dwellers, typically those below the age of 25, with pasta for HUF 990. The place is small as most guests take the food away and in...

The Univer Product Zrt. is the new sponsor of the Hungarian Water Polo Association
Date: 2013-06-03 11:45:35

Molitórisz Károly, CEO of the Univer Product Zrt. and Dr. Kemény Dénes, president of the MVLSZ signed a sponsorship agreement based on close cooperation. The sponsorship agreement aims to support...

Better, smarter! – ALDI urges conscious purchasing with a new slogan and new image
Date: 2013-06-03 11:40:33

Aldi has new slogans in communication and in image in the the spirit of ALDI Housewives “smartshopper” advantages promotion. ALDI’s consistent and unique communication helps consumers in conscious and smart...

The dm drogerie markt won Superbrands Award
Date: 2013-06-03 11:33:31

The Expert Committee of the Superbrands Hungary handed over the Superbrands awards for the ninth time this year. The Superbrands award is given to brands that proved to be the...

Tóth Tímea Mónika became Sága’s new Head of Marketing
Date: 2013-06-03 11:20:34

The head of the marketing department at Sága Foods Zrt. became Tóth Tímea Mónika. The high-skilled expert has a more than 15 years professional experience in FMCG marketing and in...

The Conscious Purchasing System is under development
Date: 2013-06-03 11:10:31

The Laurel Számítástechnikai Kft. won EU support to expand its Laura cash register system; to establish the conscious consumer behavior incentive system in Hungary. The company won more than 77...

The Hungarian Food Bank Association sent food donations to more than 17 thousand children
Date: 2013-06-03 11:08:14

The Hungarian Food Bank Association, in the scope of its “Terülj, terülj asztalkám” competition aims to support Children's Day programs, where the association provides food donations for the children of...

The jury chose the professional and amateur champions of the 3rd National Salmon Slicing Championship
Date: 2013-06-03 11:07:12

The National METRO Customer Academy organized the National Salmon Slicing Championship for the third time. The event was held at the Millenáris Park. The champion of the amateur category became...

Two Rossmann drugstores to be opened in early June
Date: 2013-06-03 11:06:51

The Rossmann Magyarország Kereskedelmi Kft. re-opens its two stores in early June in Berettyóújfalu and in Komárom. On this occasion, customers will receive a 10 percent discount on the first...

Community honey – urban apiary in the heart of Budapest
Date: 2013-06-03 11:05:35

A German creatives are creating urban apiary this summer in Budapest. Anyone can join to the social and artistic experiment who is interested in apiary and at the end of...

The majority of the Czechs supports the smoking ban in restaurants
Date: 2013-06-03 10:45:16

78 percent of Czechs supports the ban on smoking in restaurants. 41 percent of the smokers also supports the smoking ban – shows the result of the national survey, carried...

Football champions in high school: Ajka and Kisvárda
Date: 2013-06-03 10:42:51

The Coca-Cola Cup is the biggest football championship for lower-secondary school girls and boys in Hungary and one of the biggest in Europe. The event’s objective is to instil a...

Compliments for women by Dove and Artificial Group
Date: 2013-06-03 09:53:19

A new campaign by Dove, supported by Artificial Group Boutique Creative revolves around positive self-image and compliments. New research from beauty brand Dove says that as many as 15 per...

Polish agriculture and agri-food trade
Date: 2013-06-03 08:55:15

In 2010 an agricultural census was implemented in Poland, which revealed that the number of farms reduced by more than 300,000 in the last eight years. Farms with land smaller...

5-10 percent growth to be expected in the milk industry
Date: 2013-05-31 12:30:10

Similarly to the previous year, another 5-10 percent growth is to be expected at the milk-industry this year – László Lukács, executive director of Dairy Professional Association pointed out on...

COOP Group has started to set up a new, long-term strategical plan with a new leader
Date: 2013-05-31 12:21:03

CO-OP Hungary Ltd. has chose a new president-CEO on Thursday, called Lajos Csepeli. The members have accepted the announcments of the company, and the same applies to the business plans...

Magazine: The 112th member
Date: 2013-05-31 12:13:35

András Borsi is the 112th member of MVI and still remembers the general assembly meetings with one thousand participants in the early 1990s. He thinks that today the organisation is...

The pig industry needs more premium products
Date: 2013-05-31 12:10:53

The main goal of the big-industry is to produce high quality, premium items, instead of focusing on quantity – state secretary of the Rural Development Ministry (VM) Endre Kardeván pointed...

The Széchenyi Card Program loans for EU tenders are available in the MKB bank
Date: 2013-05-31 11:12:52

From the beginning of July 2013, the MKB Bank starts the distribution of the Széchenyi Önerő Kiegészítő Hitel and Széchenyi Támogatást Megelőlegező Hitel that can be claimed for EU tenders....

Zalai Poultry Processing Ltd. to be eliminated
Date: 2013-05-31 11:11:14

A court judgment about the elimination of Zalai Poultry Processing Ltd. has become final on Thursday, TM-Line Ltd. has been put in charge of the process. Ferenc Smogy, CEO of...

Immediate inspecion ordered due to GMO-infected maize seeds
Date: 2013-05-31 11:10:11

A global seed and crop inspection has been ordered by the Minister of Rural Development, ias it was found that a certain amount of GMO-infected maize seed has been found...

They feel better about thmselves after a free meal
Date: 2013-05-31 11:09:14

A Spanish restaurant is offering cash-strapped customers free meals, as long as they wash up their plates or mop the floors in return.La Trobada in Terrassa is gives residents —...

Public catering might get 70 percent more expensive from January
Date: 2013-05-31 11:04:08

The Hungarian Association of Public Catering (MKSZ) is discussing oppotunities with the Department of Human Resources (EMMI). According to MKSZ, if the regulation of the ministry will enter into force...

New pest control manufacturing factory in Bábolna
Date: 2013-05-31 10:44:29

Bábolna Bio is setting up its new pest control pill-manifacturing factory in Bábolna on 6th June 2013. “Our new, unique, patented innovations Protect® Sensation 2 in 1 rodenticide bait –...

Bisonde: travel-organizers are in a lucky situation
Date: 2013-05-31 10:40:17

In spite of the crisis, a large number of tourism-related, market-leading sectors have become more successful than ever, and even the turnover of companies have increased – according to bIsonde's...

Respirator, dentures and the price of a house: Guest have left such things in hotels in Hungary
Date: 2013-05-31 10:31:22

Most often we leave our clothes in accommodations in Hungary, but more specific things have also been discovered, such as hair dryer, respirators, dentures, sexual aids and the price of...

Four companies in co-operation with MNV
Date: 2013-05-31 09:34:13

MNV has signed an agreement of cooperation with Magyar Posta Zrt., MVM Magyar Villamos Művek Zrt., Szerencsejáték Zrt. and Hungaroring Sport Zrt. in order to strenghten professional relations and set...

The average price in domestic food stores increased by 5 percent
Date: 2013-05-30 12:00:21

The average price in food stores in Hungary increased by 5 percent during the first quarter of 2013, compared to the same period of last year. In Europe the average...

McDonald's crowdsources new ideas with 'make your own burger' campaign Date: 2013-06-04 10:02:50

50 000 kindergarten kids are protected by dm Date: 2013-06-04 09:50:52

Magazine: Food is secondary, it's professionalism that matters! Date: 2013-06-03 12:32:00

The Univer Product Zrt. is the new sponsor of the Hungarian Water Polo Association Date: 2013-06-03 11:45:35

Better, smarter! – ALDI urges conscious purchasing with a new slogan and new image Date: 2013-06-03 11:40:33

The dm drogerie markt won Superbrands Award Date: 2013-06-03 11:33:31

Tóth Tímea Mónika became Sága’s new Head of Marketing Date: 2013-06-03 11:20:34

The Conscious Purchasing System is under development Date: 2013-06-03 11:10:31

The Hungarian Food Bank Association sent food donations to more than 17 thousand children Date: 2013-06-03 11:08:14

The jury chose the professional and amateur champions of the 3rd National Salmon Slicing Championship Date: 2013-06-03 11:07:12

Two Rossmann drugstores to be opened in early June Date: 2013-06-03 11:06:51

Community honey – urban apiary in the heart of Budapest Date: 2013-06-03 11:05:35

The majority of the Czechs supports the smoking ban in restaurants Date: 2013-06-03 10:45:16

Football champions in high school: Ajka and Kisvárda Date: 2013-06-03 10:42:51

Compliments for women by Dove and Artificial Group Date: 2013-06-03 09:53:19

Polish agriculture and agri-food trade Date: 2013-06-03 08:55:15

5-10 percent growth to be expected in the milk industry Date: 2013-05-31 12:30:10

COOP Group has started to set up a new, long-term strategical plan with a new leader Date: 2013-05-31 12:21:03

Magazine: The 112th member Date: 2013-05-31 12:13:35

The pig industry needs more premium products Date: 2013-05-31 12:10:53

The Széchenyi Card Program loans for EU tenders are available in the MKB bank Date: 2013-05-31 11:12:52

Zalai Poultry Processing Ltd. to be eliminated Date: 2013-05-31 11:11:14

Immediate inspecion ordered due to GMO-infected maize seeds Date: 2013-05-31 11:10:11

They feel better about thmselves after a free meal Date: 2013-05-31 11:09:14

Public catering might get 70 percent more expensive from January Date: 2013-05-31 11:04:08

New pest control manufacturing factory in Bábolna Date: 2013-05-31 10:44:29

Bisonde: travel-organizers are in a lucky situation Date: 2013-05-31 10:40:17

Respirator, dentures and the price of a house: Guest have left such things in hotels in Hungary Date: 2013-05-31 10:31:22

Four companies in co-operation with MNV Date: 2013-05-31 09:34:13

The average price in domestic food stores increased by 5 percent Date: 2013-05-30 12:00:21