Posts From trademagazin
Star Wars madness expected before Christmas
According to an article published in USA Today, the 18 December US premiere of Star Wars 7 – The Force Awakens (Hungarian premiere: 17 December) will dominate in-store design solutions...
Read moreAll fours seasons at the Lake Balaton
The sconeries and the beach bars are closed, but in spite of the sometimes Arctic winds and cold the lake is not empty. The hosts of the region have joined...
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Szallas.hu: the best accomodiations of the year were rewarded
The best accomodiations of the year awards were distributed: on the basis of more than 300 thousand guest ratings, 60 thousand votes and the decision of the professional jury, the...
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A new four star hotel was opened in Siófok
A new 73-room four-star hotel was opened on Monday in the center of Siófok, on the shore of Lake Balaton, with a 1.7 billion HUF investment. The EU and the...
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Broadband development projects speeding up
Invitel subscribers can enjoy the advantages of the broadband optical fibre network sooner than scheduled. Deputy CEO Marianne Langsteiner informed that the network will be installed in 160,000 households –...
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All machines will be connected
Samsung’s estimation is that 100 percent of their new electronic products will be able to communicate with other machines by 2020. This means that washing machines and vacuum cleaners will...
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Bank card payment solution for free
Barion offers a free bank card payment solution to b2c retailers. Tamás Bíró, co-owner and marketing director of Barion Payment Zrt. told our magazine that retailers have to meet two...
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Aldi launches streaming service
Aldi starts its music streaming service in Germany: in cooperation with Napster, it launches Aldi Life Musik with a monthly subscription fee of EUR 7.99. Subscribers can choose from 34...
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Cellum’s new operating director
Cellum Global Zrt. appointed Ábel Garamhegyi as its operating director and deputy CEO from mid-September. The new executive left his vice presidential position at Belgian visual technology company Barco for...
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Computer matches T-shirts with potential buyers
Japanese fashion brand Uniqlo started using a system in its Sidney store, which was designed to match to match the right T-shirt to a person based on brainwave analysis. The...
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Magazine: Online invoices on NAV’s desk
From 1 January 2016 invoicing software need to have a ‘tax inspection data providing’ function. With this feature data can be exported to the National Tax and Customs Administration’s (NAV)...
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The trade association expects a longer shopping period and growing Christmas traffic
The National Retail Federation (OKSZ) expects a longer shopping period this year. The OKSZ expects a 5-6 percent more, 950 billion HUF more consumer spendings in December 2015, compared to...
Read moreNGM: rising real wages contributed to the growth of retail sales
September has been the 28th month in a row when the volume of retail sales increased in Hungary. The consecutive 28 month increase is primarily due to the rising inflation...
Read moreOne million Internet users would purchase on Black Friday
According to a survey, the fifth of Internet users aged 18-59 (about a million people) are planning to purchase during the “Black Friday” promotions. The “Black Friday” is the Friday...
Read moreCampaign to promote Hungarian fish consumption
A campaign to be launched to promote Hungarian fish consumption and to raise awareness to fish diversity and the huge variety of flavors According to the notice of the Prime...
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The best new wine of the year came from Balatonfőkajár
The shiraz rosé wine of the Balatonfőkajár-based Feind Winehouse achieved the best result at the 10th Hungarian New Wine Competition. The awards of the competition were handed over on Saturday....
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The Nébih examined grain balls
The National Food Chain Safety Office (Nébih) analyzed cocoa and chocolate-coated grain balls. Among the 21 products food security problem was found found at one case – the authorities notified...
Read moreThe Hungarian enterprises concluded contracts in Beijing in a value of almost two billion USD
Almost two billion USD worth contracts have been concluded between the leaders of Hungarian and Chinese companies on Thursday in Beijing in the presence of Szijjártó Péter Foreign Economic Relations...
Read moreNAV: the ekáer and the HU-GO helped to detect hundreds of millions HUF tax evasion
The electronic road freight traffic control system (ekáer) and the HU-GO electronic toll system data contributed to detect a hundreds of millions of HUF VAT fraud case – the National...
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The Szekszárd wine region was also recognized at the Blood Donor Day
We celebrate the blood donors in Hungary on 27 November. The Hungarian Red Cross greeted the multiple blood donors and supporters of blood donation on this day. On the Blood...
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The year-end shopping fever has begun in the United States
The big supermarket chains are trying to attract customers mainly with tablets, laptops, consumer electronics, toys and games, sports equipment and fashion products. The National Retail Federation expects that this...
Read moreGfK: German consumers became slightly more pessimistic
Concerns about economic activity increased and therefore consumer sentiment slightly worsened in Germany, but it cannot be detected in the volume of Christmas shopping. The GfK Economic Research Institute announced...
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The Hotel Association expects a full house for New Year's Eve
Occupancy at metropolitan and rural hotels during Christmas will be better than last year. During New Year's Eve a full house is expected – the Hungarian Association of Hotels and...
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Positive non-food sales trends
In January-August 2015 retail sales of household chemicals and cosmetics grew 6 percent to HUF 230 billion, while volume sales improved 1 percent from the base period. Nielsen’s client service...
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Dr. Bata develops new animal feed additive
Dr. Bata Zrt. in Ócsa developed a new animal feed additive. Then project cost HUF 480 million, from which HUF 318.66 million was financed from the Széchenyi 2020 research and...
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Czech company Agrotec settles in Komárom
Agricultural machinery distributor Agrotec Magyarország Kft. moved in the Komárom industrial park, investing HUF 1 billion in setting up its headquarters. 70 people work here and the company has another...
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New innovation centre in Karcag
Recy-Pet Hungária Kft.’s new factory and innovation centre was inaugurated by Minister of Agriculture Dr Sándor Fazekas on 16 October 2015 in the Karcag Industrial Park. The new technology used...
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Poultry wiener innovation from Merian
In Hungary’s poultry processing industry the B. M. Bernardinelli family were among the pioneers, establishing a company in Orosháza in 1996. The company has always been one of the biggest...
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Ads and consumers: people trust each other and brands
For 81 percent of Hungarian consumers credible advertising is recommendation which comes from people they know and trust – reveals a 60-country Nielsen survey. 68 percent of Hungarian consumers named...
Read moreMagazine: Less black market tobacco
Once again, in the 3rd quarter of 2015 tobacco retail did better than expected, with sales improving in both value and volume. Like-for-like cigarette sales grew for the first time...
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