Posts From trademagazin
Hyper markets less popular north of us
Date: 2007-02-28 08:00:00
The expansion of big retail chains is continuing in Eastern Europe. According to the latest survey by PWC, global players like Tesco and Auchan have taken over leading positions, but...
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What will be on the blacklist?
Date: 2007-02-28 08:00:00
Hungarian legislation related to the adaptation of EU principles regarding unfair trade practices, will be published before 11. June this year. Some marketing campaigns will automatically result in a fine...
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Misleading unless considered carefull
Date: 2007-02-28 08:00:00
Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...
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Staud: small store with a big plant
Date: 2007-02-28 08:00:00
What has kept the Staud family food store alive since1880 in the marketplace of a district called Ottakring in Vienna? The key to the secret is in the jam factory...
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It’s easier together
Date: 2007-02-28 08:00:00
Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...
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Sport Kextrém!
Date: 2007-02-28 08:00:00
An exceptionally large amount of energy for customers and an exceptionally great opportunity for you – this is the new Sport Kextrém! Crispy biscuit with rum and chocolate flavouring and...
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Jacobs Cronat Gold
Date: 2007-02-28 08:00:00
The special production method – the freeze dried technology – of the new Jacobs Cronat Gold soluble coffee allows more of the true coffee flavour to be retained for the...
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Chio Crackings
Date: 2007-02-28 08:00:00
The new Chio Crackings are shaped like slices of cheese and taste like cheese....
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Breakfast honey
Date: 2007-02-28 08:00:00
The new breakfast honey from Mézes-Kert 2002 Kft., developed specially for HoReCa applications (tea houses, cafes, restaurants, hotels, catering businesses) will soon be available in unique packaging. The honey packaged...
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Sió Könnyû és Zamatos
Date: 2007-02-28 08:00:00
Even lighter and more luscious than before, Sió Könnyű és Zamatos products are available in redesigned packaging....
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The mild apple juice
Date: 2007-02-28 08:00:00
The mild apple juice, with naturally low acid content is made without added sugar....
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A new brand in the red beet market
Date: 2007-02-28 08:00:00
A new brand in the red beet market. Excellent quality, crispy slices, with a taste familiar to everybody....
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Zewa Plus napkins
Date: 2007-02-28 08:00:00
Another innovation from Zewa! Red and blue, single layer Zewa Plus napkins will be a colourful sight to look at every day!...
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Tchibo 3 in 1
Date: 2007-02-28 08:00:00
Tchibo 3 in 1 Vanilla is the latest Tchibo 3in1 instant coffee speciality, which combines traditionally excellent quality with the delicious, creamy flavour of vanilla....
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Mild NaturAqua
Date: 2007-02-28 08:00:00
Mild NaturAqua is an intermediate form between carbonated and carbon-free mineral water, a great choice for people who prefer natural mineral waters with less carbon dioxide. The 0,5 l PET...
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The Korona® – Béres Alexandra®
Date: 2007-02-28 08:00:00
The Korona® – Béres Alexandra® product line of pasta (500g Spagetti, Orsó, Penne) has established a new category in the domestic market: it is made with durum wheat and egg...
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Axe Shock shower gel
Date: 2007-02-28 08:00:00
The new Axe Shock shower gel contains glacier water and deep sea mint. It will bring you into your best shape in a minute, when you need it most....
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New Clickpaq packaging
Date: 2007-02-28 08:00:00
New Clickpaq packaging which can be sealed again after opening, helps to preserve the quality and aroma of coffee. The fact that the new packaging stands out from its surroundings...
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Tea- experience to let us know what we like!
Date: 2007-02-28 08:00:00
Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...
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Having tea with IMIGe
Date: 2007-02-28 08:00:00
Tea businesses often advertise their products in places where surfaces belong to IMIGe. Advertising at the point of sales is however, most frequent, as this is where customers can be...
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Chio Chips
Date: 2007-02-28 08:00:00
The film appeals people who are real spring onion lovers showing an exaggerated situation: The protagonist is pouring a huge bowl full with chopped spring onions on his bread. There...
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Törley Charmant doux
Date: 2007-02-28 08:00:00
Törley is celebrating with consumers. The ringing sound of glasses of Törley is a sign of the special moments of life. Creative agency: Allison Advertising Media agency: Universal McCann Customer:...
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Prices, strategies, consumers
Date: 2007-02-28 08:00:00
Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...
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After recovery, before the big deal
Date: 2007-02-28 08:00:00
The history of the enterprise we know by the namedött a mai “Sweet Point” began in a small workshop in a basement, in1985. They grew quickly and became a company...
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Record breaking exhibition
Date: 2007-02-28 08:00:00
The assortment of fruits and vegetables kept by stores is playing an increasingly important role in the competition for customers. This fact was reflected by the Fruit Logistica exhibition held...
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Record size Hungarian stand in Berlin
Date: 2007-02-28 08:00:00
FVM AMC Kht. has acquired the biggest ever exhibition area (180 square metres) for 11 Hungarian exhibitors at the Fruit Logistica exhibition. 50 per cent of the expenses like rent,...
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25 Hungarian companies in Moscow
Date: 2007-02-28 08:00:00
25 Hungarian companies with five individual and 20 collective exhibitors among them, attended the Prodexpo exhibition held in Moscow between 12-16. February....
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BioFach: cosmetics coming of age
Date: 2007-02-28 08:00:00
This year’s BioFach exhibition held between 15-18. February in Nurnberg, was attended by 26 Hungarian exhibitors with the help of FVM AMC Kht. More than 2000 exhibitors from 70 countries...
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Big issues of the future at Grüne Woche
Date: 2007-02-28 08:00:00
The largest agricultural food exhibition in the world was referred to as the “most prestigeus ever” by the representative of the organiser, Messe Berlin at the opening ceremony, attended by...
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