Posts From trademagazin
FINDUS Special Selection Brokkoli&Karfiol
Date: 2007-03-28 08:00:00
FINDUS Special Selection Brokkoli&Karfiol, Brokkoli&Bébirépa Bébirépa&Ceruzabab are the results of the latest product development project which marks the start of distribution for the first two-component vegetable mixes in the domestic...
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Soproni 1895
Date: 2007-03-28 08:00:00
Soproni 1895 represents premium quality among Hungarian lager beers with its elegant appearance and 5,3% alcohol content. Its special aroma comes from using premium quality, spiced and noble saazer hop....
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Dairy snack
Date: 2007-03-28 08:00:00
A new product in the constantly growing refrigerated dairy snack category. Good price/value ratio, attractive packaging for children with nice baby seal, communication....
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Zwack Nemes Pálinka
Date: 2007-03-28 08:00:00
Based on the success of Zwack Nemes Pálinka, bottling begun in March of Zwack Nemes Kecskeméti Barack Liqueur developed under the personal supervision of Sándor Zwack. Zwack Nemes Barack Liqueur...
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Cottage cheese from Montice
Date: 2007-03-28 08:00:00
The advantage of the new is no leackage, esthetical layout, and its good price/value ratio....
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Kylie Minogue
Date: 2007-03-28 08:00:00
Darling is a flowery, oriental fragrance for women with the sensuality, talent and uniqueness of Kylie Minogue....
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Pierre Cardin Revelation Energy
Date: 2007-03-28 08:00:00
Pierre Cardin Revelation Energy with a fresh, spicy and woody fragrance is the limited edition version of Revelation for men....
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AXE Boost, Anti-hangover and Shock shower gel
Date: 2007-03-28 08:00:00
The body spray version of the highly successful AXE Boost, Anti-hangover and Shock shower gel is here to guarantee you success with the girls. . (In addition to new products,...
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Miss Sixty
Date: 2007-03-28 08:00:00
The new fragrance for ladies will convey the brand values represented by Miss Sixty clothing: unique, sexy, provocative, innovative. It is not simply an exciting composition, but a statement about...
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Coccolino Creme
Date: 2007-03-28 08:00:00
The speciality of the new, premium quality Coccolino Creme rinsing concentrates is that their creamy, soft and dense ingredients, known from the world of body lotions give clothes an extra...
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Dove Summer Glow
Date: 2007-03-28 08:00:00
You can emphasise your tan with a smooth glow every day. Dove Summer Glow Shimmering Body Lotion gives your skin an instant shine with a touch of self-tan and helps...
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Company card
Date: 2007-03-28 08:00:00
The Hungarian subsidiary of one of the leading food companies in Europe, FINDUS AB. began operations in April 2002. FINDUS products include premium quality frozen vegetables, vegetable mixes, instant foods,...
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Signal White System Naturals
Date: 2007-03-28 08:00:00
Natural active ingredient for a gradual whitening effect Agency: PHD Hungary Kft. Customer: Unilever Magyarország Kft. Product: Signal White System Naturals fogkrém Apperance: RTLklub, TV2, Film+, AXN, Viasat Period: 8...
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Success depends on early acceptors
Date: 2007-03-28 08:00:00
Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...
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Sió: the fruit of 30 years
Date: 2007-03-28 08:00:00
Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...
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SIÓ-ECKES revenues growing by 50 per cent in 2006
Date: 2007-03-28 08:00:00
SIÓ_ECKES Kft. enjoyed a stable market position, continuous growth and achieved good financial results last year. A new growth strategy was adopted last year which is expected to lay down...
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From ice making to ice tea
Date: 2007-03-28 08:00:00
FÁÜ began production of Pepsi Cola in 1970. They no longer have sales reps travelling by tram, but other changes have also taken place since PepsiCo became the owner. The...
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From waist belts to weight control
Date: 2007-03-28 08:00:00
Nearly a hundred guests attended the fourth annual conference organised by the Trade Marketing Klub. Guests were greeted by Zsuzsanna Hermann, editor in chief of Trade Magazin. Krisztina Kovács, Consumer...
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Mission, a view of the future, strategy, tactics
Date: 2007-03-28 08:00:00
According to Csíkné dr. Kovács Klára, managing director of the company organising the conference, the economic situation is catastrophic. Though present facts are not very promising, but if we know...
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Bio-boom at BioFach
Date: 2007-03-28 08:00:00
A potential for growth is seen by markets players for bio foods primarily in large stores. An expanding selection of goods was represented at the BioFach exhibition held in Nurnberg....
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Instant food in the focus
Date: 2007-03-28 08:00:00
The presentation centre of Sealed Air Cryovac near Paris hosted the Packforum® international seminar in November, last year. The event with over 80 participants from 20 countries focused on the...
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Something wrong with cheap ham
Date: 2007-03-28 08:00:00
Good ham is Hungarian and branded. In short, this is the advice given by the Association of Hungarian Meat Industry before Easter. This also applies to other types of meat...
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