Posts From trademagazin

Regional player on home ground

Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...

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Toiletpaper, a typical routine category

On of the most common routine paper products is toilet paper. One of the things we only tend to notice, when we run out of it. It is much the...

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Where even kings go on foot

Regardless what we call them, visiting toilets is part of our everyday lives. An exhibition about the history of toilets was held by Zewa between 26. September and 21. October...

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Strictly recorded purchasing

There are many areas in the food industry where bulk purchasing, storage and handling of materials is needed. SAP systems do not offer solutions to this problem, but HostLogic Kft....

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Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...

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Magnum Ecuador Dark, Magnum Mayan Mystica

Our two special variants launched in 2008: vanilla ice cream covered in black chocolate (min. 62 per cent cocoa) named Magnum Ecuador Dark, and the Magnum Maya Mystica ice cream...

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Carte d’Or Vanília

The new Carte d’Or Vanilla ice cream is made with real vanilla extract straight from Madagascar… it’s worth tasting!...

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STR8 Power Pro termékcsalád

The multi-stage protection sytem of STR8 deodorants neutralises body odour and offers effective protection all day round....

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Cif Sütõ & Grill Tisztító spray

Cif Sütő & Grill Tisztító spray is a detergent which can remove the most stubborn stains from the kitchen and is easy on kitchen surfaces....

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Szarvasi Mozzarella light 100 g és Szarvasi Mozzarella light mini 100 g

It is unique in its category in Hungary, a „light” product with reduced fat content for those who prefer to lead a healthy life....

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Montice UHT tej 1,5% és 3,5% zsírtartalommal

UHT milk in 1 litre, re-sealable packaging with an Alpine flavour. The milk is processed in a way which allows valuable ingredients, vitamines and its Alpine flavour to be retained....

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Könnyû és Finom joghurtital (eper- és vegyesgyümölcs-ízû)

At last, a drink version of Könnyű és Finom has appeared in the market....

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Danone Activia joghurtital

Danone Activia will be available in the form of a yoghurt drink in kiwi-strawberry and apricot flavours, from the May of 2008....

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Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum

Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....

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Dr. Oetker Princess Lillifee termékcsalád

Dr. Oetker has a unique innovation for the youngest age group and their parents: Dr. Oetker Princess Lillifee...

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Dr. Oetker Shake-Shake tejturmixok

Dr. Oetker Shake-Shake milk shake is a pleasantly soft, creamy, delicious milk drink available in 4 flavours for those hot summer days. (banana, vanilla, strawberry, chocolate)...

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Wilkinson Extra 3 Sensitive eldobható borotva

The 3 blade premium razor provides an extremely neat shave, owing to its tilting head, ergonomic handle and cream strip with vitamine E....

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Fûszeres Vilmos

The new flavour is also made in line with traditions using excellent quality pear palinka. It owes its exceptionally piquant flavour to dried apple and an extract of spices....

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adidas Special Edition 2008 férfiillatcsalád

adidas has been celebrating special sport events with special edition cosmetics, like the Special Edition products for the 2008 European Cup....

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SOLE Zorba Sajtkockák fûszeres olajban

A new, Greek style, white, cream cheese by SOLE-MIZO ZRT, minced into small cubes and mixed with green and black olives, in spicy oil....

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Schauma Intenzív Olaj termékcsalád

Its formula which contains natural macadamia oil extract regenerates barbed hair immediately and provides intensive care for dry hair....

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Sport Meggyes 55 g/Sport szelet

This limited edition product launched under the Sport brand is available again. In addition to the familiar rum-chocolate flavour it now has bits of morello as well....

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SIÓ Prémium Vilmoskörte Nektár

SIÓ Prémium Vilmoskörte Nektár is a popular domestic flavour, with 50 per cent fruit content....

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Knorr Rafinéria

What’s for dinner? This is a recurring problem for many housewives. The three new products by Knorr Rafinéria, which can be prepared in the oven, offer new recipe ideas. Owing...

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AXE3

AXE3 – Mix in order to get noticed! The essence of Axe3 is that two aerosols with different fragrances are packaged together, which should be used simultaneously to get a...

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Kalinka Premium Vodka

Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...

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ECRM – a missed chance to score

This year’s food retail meeting of ECRM was held in the second week of March in Budapest. Only three Hungarian companies attended the meeting where retailers have the time to...

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Declaration for the citizens of Europe

AIM published its declaration titled Brands for Health and Welfare, signed by the heads of 50 European FMCG companies on 31. March. Two members of the Hungarian Brands Association, Friesland...

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Why was it important for your company to be among the first signatories of the Declaration?

Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...

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Ten Hungarian exhibitors at SALIMA

With the help of BD-Expo, our colleague visited the SALIMA exhibition held in Brno in the first week of March. SALIMA celebrated its 25th birthday last year, becoming the largest...

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