Posts From trademagazin

When customers ask for time

This is the sixth occasion that we discuss the role of specific categories in specific retail units. This time, we’ll take a look at convenience products, which generally account for...

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Modelling: reduces risk, boosts chances of success

How many customers am I going to lose by raising my price? How will a reduction in my competitor’s price effect my sales? Which promotional tool generates the biggest sales?...

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Packaging in three stages – part 1: colour

Our sense of colours is a prehistoric heritage, related to our deepest reproductive drives. The use of colours is so ancient and universal, that even flowers know everything about it…...

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Bacardi Razz

Innovation: raspberry flavoured Bacardi....

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Completa kávékrémtej

Completa is to introduce a new liquid cream for coffee, intended for coffee fans in May 2008....

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Nádudvari vajkrém (natúr, magyaros, snidlinges)

It is made using a unique technology in Hungary ”WITHOUT ADDITIVES”....

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Signal White Now fogkrém

The clinically proven way to whiter teeth in just one brush!...

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Új Knorr Rafinériák

The new, vegetable variants of Knorr Rafinéria will help housewives in preparing nutritious and delicious dishes....

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Rexona Men V8

The new Rexona Men V8 will provide immediate protection every second adrenaline levels are boosted....

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Zewa Kockadobozos papír zsebkendõ

The new Zewa Kockadobozos paper tissues can not only be stored comfortably anywhere in our cars, homes or workplaces, but are also decorative....

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Zewa Deluxe Pure White toalettpapír

The new Zewa Deluxe Pure White triple layer toilet paper combines elegance with well known Zewa quality....

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Libero Up&Go Spring Collection

The coolest nappies in the world ! Libero has been the first in the market to make nappies trendy and fun....

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Libero pelenka innováció

The latest Libero pant nappies will be available with a flexible side panel from June....

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PICK Virsli termékcsalád (Virsli, Chilis, Sajtos, Frankfurter)

Innovation among packages sausages: practical separable packaging which can be micro waved and opened without any tools....

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Sonkába göngyölt, Sajtos-fokhagymás, Pulyka grillkolbász

New flavours have been added to the Délhús range of grill sausages....

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SIÓ Könnyû és Zamatos Update1

The product line is to be completely renewed with four new flavour combinations in new design: Multivitamin, Apple-Green Tea, Peach-Elderberry, Pineapple-Guarana....

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SIÓ VitaTigris Gyümölcsital – Piros, Sárga, Zöld

VitaTigris fruit drinks are new, practical, with screw-on cap and straw, handy, in TetraSquare boxes....

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Infibra Szalvéta

Restaurant napkins made from cellulose in several sizes and colours....

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Bonbonetti Olympia mogyorós drazsé tejcsokoládé és cukorbevonattal

Limited edition Olympia peanut dragée have been added to the Bonbonetti dragée assortment, which will be available during the Olymic games....

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Dr. Oetker Eredeti Puding tejkaramella-ízû

The velvety and creamy milk caramel flavour is unique among puddings for cooking....

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Joya kalciumos, vaníliás és csokoládés szójaitalok

A flavoured drink made from 100 % soya. Can be consumed by lactose sensitive persons. Can be kept for long periods, without refrigeration. Comes in 200 millilitre units, with straw....

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Magnum Ecuador Dark

Chocolate was considered to be food of the Gods by the ancient Mayans and Aztecs. Its word is seductive and mysterious. This mysterious world inspired the new Magnum Ecuador Dark....

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Domestos Koszmester

In the secret spots of our homes germ forces could spread undisturbedly and plan their secret grot invasion. Till now! Because with the help of the new Domestos Grotbuster we...

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SIÓ VitaTigris Gyümölcspüré

VitaTiger invites the kids to its adventurous world, where they can learn his latest magic: “The luscious delicacy made of real fruits! VitaTigris Gyümölcspüré, if you’d be hungry or just...

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Trident Splash

Story about a man wearing swimming trunks who drenches everybody in water in a bus stop by biting into a Trident Splash Strawberry Lime chewing gum. This explains his funny...

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Smart game this year again

Anita Carra, trade marketing leader of Unilever and Csilla Fábián trade marketing manager has told us about the results of their prize game “Gazdálkodj Okosan!”. – It was the second...

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POP materials popular among customers

Emotions are playing an increasing role in influencing in-store activities. According to a presenter at the EuroShop exhibition held in Düsseldorf, providing joy and an exciting experience for customers is...

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Sunshine after rain?

Market research data was analysed at the April 17. meeting of the Trade marketing Klub An analysis of the recession in retail trade seen in 2007, viewed in international context...

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Big diet in trade marketing

This will be the topic of the next TMK meeting to be held on 5. June, at 15,00 PM in the garden of Szépkilátás Szamos confectionery (Bp. XII. Szépkilátás u....

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Bumpy road to customer

The topic of the conference held by Karrier és Stílus Tanácsadó Kft. on 22. April was the role of forecasting which is an important tool in competition. Melinda Katona from...

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