Posts From Budai Klára
Sustainable fleets, new challenges
The leasing market is undergoing a big transformation. New financing schemes and flexible leasing solutions are becoming increasingly popular among companies. These new approaches make it possible for them to...
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New waves in logistics
Transforming consumption habits, expanding e-commerce and the demand for fast deliveries are all key drivers in the logistics sector. Plus digitalisation and the use of new technologies are essential for...
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Sustainable freshness
Az ősz beköszöntével nem csupán a természet öltözik új ruhába, hanem háztartásaink is megújulást igényelnek. Az FMCG szektor szereplői számára ez az időszak különösen fontos, mivel ilyenkor az emberek fokozott...
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Freight forwarding on a fast track
Freight forwarding is at the heart of the FMCG industry and a key driver of the global economy. This article is available for reading in Trade magazin 2024/8-9 Zoltán Üveges,...
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Health and superpower in a bottle
One of the fastest growing segments in recent years has been that of functional drinks. This article is available for reading in Trade magazin 2024/8-9 At Coca-Cola HBC Magyarország they...
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Gift sets: the stars of Christmas
This article is available for reading in Trade magazin 2024/8-9 Péter Tóth, trade marketing manager of L’Oréal Magyarország says consumers are largely influenced by prices and discounts, primarily because of...
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Traditions and trends
In the Christmas period there is a great opportunity for manufacturers and distributors to introduce new products and make existing ones more attractive through promotions and special packaging – and...
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Sustainability and innovation in packaging
This article is available for reading in Trade magazin 2024/8-9 Since the launch of the waste concession, MOHU has taken a number of measures to increase the proportion of separately...
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Sweet future with cocoa – or without it
On 4 July the Association of Hungarian Confectionery Manufacturers hosted a press event in the Mozart Hall of Novotel Budapest City & Budapest Congress Centre. This article is available for...
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Sustainability efforts: reality or illusion?
This article is available for reading in Trade magazin 2024/8-9 WWF regularly carries out public attitude surveys, which show that a considerable but still small proportion of society believes that...
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The hour of instant answers
This article is available for reading in Trade magazin 2024/8-9 In a constantly restructuring market, one of the biggest achievements of the Hungarian Food Bank Association is that it has...
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CSAOSZ conference: reducing food loss via sustainable packaging
The National Association of Packaging and Materials Handling (CSAOSZ) has been the first in Central Europe to organise an international conference on the role of sustainable packaging in preventing food...
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Bringing industry players together is crucial
Our magazine has interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). This article is available for reading in Trade magazin 2024/6-7 – NAK is the main umbrella organisation...
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Tamás Éder: “Tackling extra burdens is the most important task in the next period”
In the food industry the need to improve efficiency is becoming more and more important, but reducing the EPR fee is also a priority. Tamás Éder, president of the Federation...
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Katalin Neubauer: “Continuity and active market presence are essential for successful retail work”
In 2023 the biggest challenge for the Hungarian retail sector was high inflation, which significantly reduced purchasing power, opines Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ)....
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Representing interests – irrespective of company size
In the following interview Dr Tamás Kozák, secretary general of the National Trade Association (OKSZ) analyses the biggest challenges and successes of the Hungarian retail trade sector in 2023. This...
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Some surprising trends
After the negative volume sales trends in 2023, a look at NIQ figures for this year shows a further decline in the toilet paper market, already accompanied by a decline...
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Dishwashing: switched to eco mode
Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...
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Ice tea all stars
This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...
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Dr Beáta Olga Felkai: “One of the Hungarian presidency’s priority topics will be the fight against food loss and waste”
Dr Beáta Olga Felkai, deputy state secretary for food chain supervision and trade policy at the Ministry of Agriculture has given us an insight into the challenges, government responses and...
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Rapid digitalisation in pharmacies
This article is available for reading in Trade magazin 2024/5 This is what impatient customers dream about Dr István Vámossy, general manager of Gollmann Magyarország/Pharmamatrix Kft. believes that digitalisation and...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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Sport as a marketing supertool
Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...
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Serums here, active ingredients there
Traditionally women’s facial care products have been surrounded by greater interest, but as men’s skin care habits have changed in recent years, cosmetics for men are increasingly in the centre...
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Functional foods in full force
Functional products include fortified foods and beverages, nutritional and dietary supplements, and various bars and snacks enriched with vitamins, minerals, probiotics, proteins and other nutrients. These products represent the perfect...
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Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...
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High – but not on sugar
The category of sugar-free soft drinks has been growing steadily for years, driven by the health consciousness trend. This article is available for reading in Trade magazin 2024/5 Demand for...
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If you need a little… energy
In 2023 the energy drink category showed a small decline in terms of units sold, but an increase in value. This article is available for reading in Trade magazin 2024/5...
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Competing kitchen rolls
Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....
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Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5 “The number of people living with food intolerances is increasing year by year, strengthening the need for sugar-, lactose- and...
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