Posts From Budai Klára
Sport as a marketing supertool
Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...
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Serums here, active ingredients there
Traditionally women’s facial care products have been surrounded by greater interest, but as men’s skin care habits have changed in recent years, cosmetics for men are increasingly in the centre...
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Functional foods in full force
Functional products include fortified foods and beverages, nutritional and dietary supplements, and various bars and snacks enriched with vitamins, minerals, probiotics, proteins and other nutrients. These products represent the perfect...
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Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...
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High – but not on sugar
The category of sugar-free soft drinks has been growing steadily for years, driven by the health consciousness trend. This article is available for reading in Trade magazin 2024/5 Demand for...
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If you need a little… energy
In 2023 the energy drink category showed a small decline in terms of units sold, but an increase in value. This article is available for reading in Trade magazin 2024/5...
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Competing kitchen rolls
Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....
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Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5 “The number of people living with food intolerances is increasing year by year, strengthening the need for sugar-, lactose- and...
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Vegetables on the grill – or as a side dish
The barbecue season kicks off with the arrival of really good weather, when a wide range of fresh Hungarian peppers and tomatoes become available. This article is available for reading...
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Gluten-free – new flavours, new possibilities
The once limited choice of gluten-free products has now expanded to a large and diverse selection, including breads, pastas, snacks, cakes and many other foods that were previously difficult to...
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“I Love Trade Marketing” conference series: Inflation from different perspectives
Held around Valentine’s Day for more than 20 years, the online conference I Love Trade Marketing took place on 15 February and attracted nearly 200 participants. This article is available...
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Plant-based foods are taking over
Both manufacturers and distributors in the plant-based segment are trying to keep up with consumer demand, experimenting with innovative products and sustainable solutions. This article is available for reading in...
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Open water!
There was a sales drop in the mineral water category last year. However, the branded flavoured mineral water market has produced an impressive growth recently. This article is available for...
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Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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New wave of hair care
Citing NIQ data, Luca Varga, trade marketing manager of L’Oréal Magyarország says that the hair dye category grew by 10% in value in 2023. This article is available for reading...
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A new era in facial care
NIQ data indicates that the facial care category is growing steadily in both value and volume. This article is available for reading in Trade magazin 2024/4 Hyaluronic acid, the miracle...
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From price sensitivity to sustainability
In 2023 sales in the cleaning products market increased by nearly 16% in value, driven mainly by rising prices, as all segments of the category declined in volume. This article...
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Carbonated soft drinks and syrups riding the stormy waves of the market
In 2023 the carbonated soft drinks market continued to be affected by external factors such as high inflation, the changing tax environment, the introduction of the EPR fee, soaring raw...
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Hair care in new dimensions
Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...
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Tuned to premium
This article is available for reading in Trade magazin 2024/4 The combined sales revenue of the five biggest brewers in Hungary – Borsodi Brewery Kft., Carlsberg Hungary Kft., Dreher Breweries...
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Cleanness and caring: new directions in baby care
In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...
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Hydration and vitamin supplementation tailored to children’s needs
Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...
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Healthy food can be tasty too!
In the baby and children’s food segment, manufacturers and distributors had to face a number of uncertainties in 2023, such as runaway inflation due to the war “next door”. According...
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Summer? Festivals!
The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...
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What makes a successful Christmas television ad?
Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...
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Strong headwind in the juice market
This article is available for reading in Trade magazin 2024/2-3 NIQ data reveals: the FJND market grew by 6.8% in value, with a 23.7% decline in volume sales in 2023...
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Easter dynamism
This article is available for reading in Trade magazin 2024/2-3 Ágnes Szűts, marketing manager of KOTÁNYI Hungária Kft. told us that retail sales in the Hungarian spice market grew dynamically...
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Csurran vagy cseppen?
A mosogatószerek és eszközök piacára is rányomta bélyegét az elmúlt időszak. A fogyasztók amellett, hogy keresik a gazdaságos, takarékos megoldásokat, próbálják a mosogatáshoz szükséges eszközöket is minél hosszabb ideig használni....
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Válaszúton a csomagolóipar
A hazai csomagolási piacnak napjainkban egyszerre több kihívásnak is meg kell felelnie. A szegmensben az egyszerűbb tömegtermékeknél erősebb visszaesés érzékelhető. A gyenge kereslet részben a negatív gazdasági környezet, részben pedig...
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Nagy Miklós: „A jelenleg hatályos EPR-díjak számos ellentmondást hordoznak”
Forró hangulatot teremtett a hazai csomagolóiparban a nyár közepén bevezetett EPR-rendszer, az érintettek a mai napig nem ocsúdtak fel abból a sokkból, amit a változások, azokon belül is leginkább a...
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