Posts From Budai Klára
Declining birth rate, growing challenges
The big drop in birth rates in 2024 had a strong influence on the Hungarian nappy market, continuing the volume sales decline that had begun in 2023. This article is...
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Fighting dirt and supporting sustainability
This article is available for reading in Trade magazin 2025/4. According to Gabriella Kőrösy, general manager of AC Marca Hungary Kft., the total cleaning product market expanded by 7.9% in...
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Clothes, fragrances and emotions
IldikóThere is still strong growth on the fabric softener market: according to NIQ data for January-December 2024, value sales were up 9.2% and the volume sales growth was 2%. Manufacturer...
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Care in a bottle
Hydrating the little ones isn’t just about the right amount of fluids, but also about the type of drinks they are given. This article is available for reading in Trade...
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New dimensions of cleanliness
In Hungary liquid laundry detergents are dominant: currently they realise 66% of sales, with premium detergents accounting for 20% of sales and traditional detergents only having a 14% share. This...
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Tenderness with every touch
This article is available for reading in Trade magazin 2025/4. Citing data from Statista, György Suha, marketing and PR manager of Caola Kozmetikai és Háztartás Vegyipari Zrt. informs: the value...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Not just delicious, healthy too!
This article is available for reading in Trade magazin 2025/4. Rita Bazsó, marketing director of Univer Product Zrt. says the baby food market has always been subject to strict...
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The carbonated soft drink market is bubbling again
Over the past two years the performance of the Hungarian soft drink category has been influenced by a number of factors. Changes in the tax rules, preparations for the mandatory...
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More than just a good time
Festivals are now offering more than just a place to have a good time: a social experience, cultural and culinary adventures and a special atmosphere. In recent years they have...
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Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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Fruit juice market under pressure
Life in the fruit juice category is made more difficult by the surge in raw material and packaging material prices, as well as rising labour and logistics costs. This article...
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Intimacy, smiles, marketing – the best Christmas ads of 2024
For the second time in 2024, Trade magazin organised the Christmas TV Ads – Viewer’s Choice Awards competition. There were 11 entries and the public vote was open from 12...
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Hair care 2025: new directions and market trends
This article is available for reading in Trade magazin 2025/2-3. Mariann Karsai, senior brand manager of Henkel Magyarország Kft. cites NIQ data to tell our magazine: in November 2024 the...
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A fragile balance
This article is available for reading in Trade magazin 2025/2-3. Gábor Bokros, marketing director of Gyermelyi Zrt. reports that after last year’s Easter period the demand for eggs dropped –...
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Fruit syrups in the price storm
As the price level of soft drinks is on the rise, more and more people are choosing fruit syrups – but just like in all other product categories, the price/value...
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An everyday nutrient bomb
Smoothies don’t just play an important role in health-conscious eating. This article is available for reading in Trade magazin 2024/12-01 Pre-packed smoothies represent a practical choice, providing a quick nutritional...
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Pharmacies and beyond
Recently the OTC market has been influenced by three factors: the cold and flu season, inflation, and the declining and then stagnating real wages of patients. With all these influences,...
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Makeups and fragrances – new innovations in beauty care
This article is available for reading in Trade magazin 2024/12-01 Bettina Kovács, category manager of Primőr Kozmetikai Kft. has experienced a boom in the decorative cosmetics market for years. Citing...
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New products in the shower and outside!
This article is available for reading in Trade magazin 2024/11 According to a NIQ report, the shower gel market grew by 16.7% year-on-year in the January-August 2024 period. This growth...
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Top level oral care
Oral care is no longer just a health issue, but also part of beauty care. A healthy oral cavity and sparkling teeth make a big contribution to the quality of...
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Responsible packaging, sustainable future
Both the European and the domestic market feel the decline in retail sales. At the same time the changing market environment is encouraging cardboard packaging users to look for more...
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Packaging re-imagined
A number of factors are shaping the EU packaging market today, including the increased demand for sustainability, the promotion of free circulation in the internal market and the harmonisation of...
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Miklós Nagy: “The EPR system is moving too fast”
Our magazine interviewed Miklós Nagy, technical secretary of the National Association of Packaging and Materials Handling (CSAOSZ). This article is available for reading in Trade magazin 2024/11 – How is...
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Soft paper, hard market
The market for facial tissues and napkins underwent significant changes in the past few years, shaped by consumer habits, sustainability requirements and the economic environment alike. This article is available...
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Men’s hair care: style and innovation
This article is available for reading in Trade magazin 2024/10 Mariann Karsai, brand manager of Henkel Magyarország Kft. informs that according to NIQ data, in the first half of 2024...
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Taking facial care to the next level
This article is available for reading in Trade magazin 2024/10 Analysing NIQ data from January to June, Luca Varga – trade marketing manager of L’Oréal Magyarország – points out that...
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Stormy times, golden harvests
This article is available for reading in Trade magazin 2024/10 Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország says that in 2023 the total fruit juice market showed a downward...
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Innovation is the key to survival
For the 7th time, on 12 September the Value and Quality Awards were presented to the winners, in the building of the Hungarian Parliament. Trademark use and the award were...
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Race against time
With the rise of e-commerce, there are great changes taking place in the freight transport industry, especially for logistics companies. This article is available for reading in Trade magazin 2024/10...
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