Posts From Budai Klára
Less emission, more control
This article is available for reading in Trade magazin 2025/6-7. On the automatic door and window market, the focus is on energy efficiency and safety. Manufacturers are trying to minimise...
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László Krisán: Stabilisation is the first step, but new answers are needed to be competitive
László Krisán, the CEO of KAVOSZ Zrt. has assessed the current situation of businesses, the adaptation strategies of the FMCG sector and the new developments of the Széchenyi SME Card...
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Tamás Éder: “The goal is increasing efficiency and promoting robotics and automated technologies”
We asked Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) about the state of play in the sector. This article is available for reading in Trade magazin...
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András Tállai: “There is strong intent and potential for development in the sector”
András Tállai, state secretary of the Ministry of Agriculture talked to our magazine about the current challenges facing the food economy and the planned responses. This article is available for...
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Katalin Neubauer: “Strong state intervention isn’t a good idea in the long run”
We asked Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the situation in the retail sector. This article is available for reading in Trade magazin 2025/6-7....
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Dr Tamás Kozák: “High inflation casts a long shadow”
Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...
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Restructuring in the hygiene paper category
Trends in the hygiene paper market reflect changing consumer expectations, increased price sensitivity and the strengthening role of innovative developments. This article is available for reading in Trade magazin 2025/6-7....
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Not just a summer hit: ice tea all year round
Ice tea sales have developed well recently: in 2024 volume sales exceeded the previous year’s level by 7%, while value sales increased by 9%. This article is available for reading...
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Oral care is getting more attention in beauty care
This article is available for reading in Trade magazin 2025/5. Procter & Gamble’s Oral-B, Blend-a-med and Blend-a-dent product lines offer a wide choice tailored to different needs. “Value for money...
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It really is about saving your skin!
In 2024 the Hungarian personal care market grew moderately, mainly driven by inflation. This article is available for reading in Trade magazin 2025/5. Value sales were up, while volume sales...
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Make-up and what is behind it
The decorative cosmetics segment is evolving quickly – this is a trend confirmed by manufacturers, distributors and sales channel representatives alike. This article is available for reading in Trade magazin...
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Plates and glasses going green
Demand for plant-based products has been growing steadily in recent years. The companies interviewed in the article are working from different market positions, but with the same commitment to develop...
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Tuned to beautiful skin
The facial care market’s momentum hasn’t been affected by the inflation or the restructuring of consumer baskets – as a matter of fact, the segment has produced a double-digit sales...
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Hygiene without compromises
According to Viktor Hegedűs, senior brand and shopper activation manager of Kenvue, in 2024 tampon sales were up a little compared to 2023. Drugstores remained the dominant channel in selling...
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Less sugar, minimum carbohydrates
This article is available for reading in Trade magazin 2025/5. According to Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország, in 2024 the soft drink market showed a slight decline...
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Less is always more here!
Consumers show growing demand for products that aren’t just tasty and effective, but also have a composition that meets health-consciousness and sustainability standards. This article is available for reading in...
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Favourites recreated – without lactose
This article is available for reading in Trade magazin 2025/5. Dóra Szekeres, head of the HELL ICE COFFEE brand at HELL ENERGY Magyarország Kft. opines that consumers prefer alternatives that...
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Every sheet counts
This article is available for reading in Trade magazin 2025/5. Barbara Horváth, senior category manager of Essity Hungary Kft. relies on NIQ data to inform us that the kitchen roll...
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A red hot situation
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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Gluten-free but still complete
Changing consumption habits, price-sensitivity, convenience needs and new nutritional trends are all challenges to which domestic market players in the gluten-free category are responding in a diverse, but conscious way....
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Cranked up
The energy drink market had a successful year in 2024, but the expansion created new challenges for market players. This article is available for reading in Trade magazin 2025/5. Tightening...
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Hydrate smartly, sip mindfully!
This article is available for reading in Trade magazin 2025/5. According to Balázs Benkó, commercial and marketing director of Magyarvíz Kft., the mineral water market grew by 2% in 2024,...
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GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
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Declining birth rate, growing challenges
The big drop in birth rates in 2024 had a strong influence on the Hungarian nappy market, continuing the volume sales decline that had begun in 2023. This article is...
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Fighting dirt and supporting sustainability
This article is available for reading in Trade magazin 2025/4. According to Gabriella Kőrösy, general manager of AC Marca Hungary Kft., the total cleaning product market expanded by 7.9% in...
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Clothes, fragrances and emotions
IldikóThere is still strong growth on the fabric softener market: according to NIQ data for January-December 2024, value sales were up 9.2% and the volume sales growth was 2%. Manufacturer...
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Care in a bottle
Hydrating the little ones isn’t just about the right amount of fluids, but also about the type of drinks they are given. This article is available for reading in Trade...
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New dimensions of cleanliness
In Hungary liquid laundry detergents are dominant: currently they realise 66% of sales, with premium detergents accounting for 20% of sales and traditional detergents only having a 14% share. This...
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Tenderness with every touch
This article is available for reading in Trade magazin 2025/4. Citing data from Statista, György Suha, marketing and PR manager of Caola Kozmetikai és Háztartás Vegyipari Zrt. informs: the value...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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