Posts From Budai Klára
Less emission, more control
Date: 2025-07-17 10:53:40
This article is available for reading in Trade magazin 2025/6-7. On the automatic door and window market, the focus is on energy efficiency and safety. Manufacturers are trying to minimise...
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László Krisán: Stabilisation is the first step, but new answers are needed to be competitive
Date: 2025-07-09 11:31:03
László Krisán, the CEO of KAVOSZ Zrt. has assessed the current situation of businesses, the adaptation strategies of the FMCG sector and the new developments of the Széchenyi SME Card...
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Tamás Éder: “The goal is increasing efficiency and promoting robotics and automated technologies”
Date: 2025-07-04 11:06:44
We asked Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) about the state of play in the sector. This article is available for reading in Trade magazin...
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András Tállai: “There is strong intent and potential for development in the sector”
Date: 2025-07-03 11:13:14
András Tállai, state secretary of the Ministry of Agriculture talked to our magazine about the current challenges facing the food economy and the planned responses. This article is available for...
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Katalin Neubauer: “Strong state intervention isn’t a good idea in the long run”
Date: 2025-07-02 11:47:02
We asked Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the situation in the retail sector. This article is available for reading in Trade magazin 2025/6-7....
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Dr Tamás Kozák: “High inflation casts a long shadow”
Date: 2025-07-01 11:35:23
Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...
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Restructuring in the hygiene paper category
Date: 2025-06-20 11:00:01
Trends in the hygiene paper market reflect changing consumer expectations, increased price sensitivity and the strengthening role of innovative developments. This article is available for reading in Trade magazin 2025/6-7....
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Not just a summer hit: ice tea all year round
Date: 2025-06-13 11:28:19
Ice tea sales have developed well recently: in 2024 volume sales exceeded the previous year’s level by 7%, while value sales increased by 9%. This article is available for reading...
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Oral care is getting more attention in beauty care
Date: 2025-05-21 11:27:01
This article is available for reading in Trade magazin 2025/5. Procter & Gamble’s Oral-B, Blend-a-med and Blend-a-dent product lines offer a wide choice tailored to different needs. “Value for money...
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It really is about saving your skin!
Date: 2025-05-19 11:30:17
In 2024 the Hungarian personal care market grew moderately, mainly driven by inflation. This article is available for reading in Trade magazin 2025/5. Value sales were up, while volume sales...
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Make-up and what is behind it
Date: 2025-05-16 11:05:37
The decorative cosmetics segment is evolving quickly – this is a trend confirmed by manufacturers, distributors and sales channel representatives alike. This article is available for reading in Trade magazin...
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Plates and glasses going green
Date: 2025-05-15 11:47:12
Demand for plant-based products has been growing steadily in recent years. The companies interviewed in the article are working from different market positions, but with the same commitment to develop...
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Tuned to beautiful skin
Date: 2025-05-15 11:45:33
The facial care market’s momentum hasn’t been affected by the inflation or the restructuring of consumer baskets – as a matter of fact, the segment has produced a double-digit sales...
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Hygiene without compromises
Date: 2025-05-14 11:54:08
According to Viktor Hegedűs, senior brand and shopper activation manager of Kenvue, in 2024 tampon sales were up a little compared to 2023. Drugstores remained the dominant channel in selling...
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Less sugar, minimum carbohydrates
Date: 2025-05-14 10:47:17
This article is available for reading in Trade magazin 2025/5. According to Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország, in 2024 the soft drink market showed a slight decline...
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Less is always more here!
Date: 2025-05-14 09:47:15
Consumers show growing demand for products that aren’t just tasty and effective, but also have a composition that meets health-consciousness and sustainability standards. This article is available for reading in...
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Favourites recreated – without lactose
Date: 2025-05-13 14:14:08
This article is available for reading in Trade magazin 2025/5. Dóra Szekeres, head of the HELL ICE COFFEE brand at HELL ENERGY Magyarország Kft. opines that consumers prefer alternatives that...
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Every sheet counts
Date: 2025-05-13 09:58:41
This article is available for reading in Trade magazin 2025/5. Barbara Horváth, senior category manager of Essity Hungary Kft. relies on NIQ data to inform us that the kitchen roll...
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A red hot situation
Date: 2025-05-12 10:51:37
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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Gluten-free but still complete
Date: 2025-05-12 10:46:09
Changing consumption habits, price-sensitivity, convenience needs and new nutritional trends are all challenges to which domestic market players in the gluten-free category are responding in a diverse, but conscious way....
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Cranked up
Date: 2025-05-12 10:41:30
The energy drink market had a successful year in 2024, but the expansion created new challenges for market players. This article is available for reading in Trade magazin 2025/5. Tightening...
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Hydrate smartly, sip mindfully!
Date: 2025-05-09 10:30:53
This article is available for reading in Trade magazin 2025/5. According to Balázs Benkó, commercial and marketing director of Magyarvíz Kft., the mineral water market grew by 2% in 2024,...
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GEN Z Report: how is Generation Z shaping the FMCG market?
Date: 2025-04-28 20:12:51
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
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Declining birth rate, growing challenges
Date: 2025-04-16 11:28:46
The big drop in birth rates in 2024 had a strong influence on the Hungarian nappy market, continuing the volume sales decline that had begun in 2023. This article is...
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Fighting dirt and supporting sustainability
Date: 2025-04-14 11:55:34
This article is available for reading in Trade magazin 2025/4. According to Gabriella Kőrösy, general manager of AC Marca Hungary Kft., the total cleaning product market expanded by 7.9% in...
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Clothes, fragrances and emotions
Date: 2025-04-10 10:31:27
IldikóThere is still strong growth on the fabric softener market: according to NIQ data for January-December 2024, value sales were up 9.2% and the volume sales growth was 2%. Manufacturer...
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Care in a bottle
Date: 2025-04-10 10:21:07
Hydrating the little ones isn’t just about the right amount of fluids, but also about the type of drinks they are given. This article is available for reading in Trade...
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New dimensions of cleanliness
Date: 2025-04-10 09:04:32
In Hungary liquid laundry detergents are dominant: currently they realise 66% of sales, with premium detergents accounting for 20% of sales and traditional detergents only having a 14% share. This...
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Tenderness with every touch
Date: 2025-04-10 08:03:03
This article is available for reading in Trade magazin 2025/4. Citing data from Statista, György Suha, marketing and PR manager of Caola Kozmetikai és Háztartás Vegyipari Zrt. informs: the value...
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Premium flavours, dynamic alcohol-free beers
Date: 2025-04-09 10:07:55
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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