Puskás Öcsi is the face of Szentkirályi in Australia too

At the end of April, Szentkirályi launched its new advertising campaign that uses the image of Puskás Öcsi – not only in Hungary, but in Australia and the US as well. Szentkirályi’s owner, Levente Balogh told our magazine that the marketing mix will include ads in the print media and consumer promotions. They will use the Puskás Öcsi name for a year and have an option for another year. The brand’s long-term concept is to be associated with legendary Hungarians who achieved great things worldwide.