Milka brings the Alps to Hungary

This year visitors can meet the Milka Cow in Budapest, Keszthely, Siófok, Hajdúszoboszló and Gyõr. Last year 50,000 people take part on the evening.

 The Milka Alpine Tour gives chocolate
lovers an opportunity to experience at close quarters the Alpine
world, home of the Milka cow and Alpine milk, on a site covering 400
square metres.

The Alps, the Milka cow and the lilac
livery are inseparable from the world of Milka.

Visitors can proceed via a staircase
straight from the “Alpine World” to the Milka chocolate factory.
A multimedia presentation shows the path taken by Alpine milk when
made into chocolate. The pictures tell the story of the farmers who
bring their cows to the meadows every year when the snow in the Alps
has melted, where the cows can then feed on the finest grasses, herbs
and pure spring water. It is this Alpine milk that is used to make
Milka chocolate. That’s why Milka Alpine milk chocolate is so
different from other chocolate varieties and becomes “the tenderest
temptation since the invention of chocolate”.

The journey through the Milka
production process ends at the Milka chocolate fountain from which
the smooth Alpine chocolate flows that visitors can enjoy on a crispy
biscuit with all their senses.

Fun, games and movement are all
essential ingredients of the Milka Alpine Tour. One special highlight
is the climbing wall with Alpine panorama, where everyone can try and
reach the Milka summit. There are additional “play stations” for
younger visitors, so the whole family is invited to spend a little
extra time in the “Alps”.