Advertising tools which can change their clothes

SignExpo and DIGITALEXPO were held at the same time and place as GINNT EXPO, in the SYMA Sport and Event Centre on 15-17 September. SignExpo was first organised in 2004 and is held every second year. Visitors were exposed to plenty of information about machines, equipment, base material and technologies for creating out-of-home media tools. Digital printing, media campaigns and POP marketing were also on the agenda. Eurojet Hungária Kft. was the mains sponsor of the exhibition and their stand attracted lost of visitors, just like Roland East Europe Kft.’s where pop star Ákos announced the title of his new album. Decor Association presented the history of the decorating school with a photo exhibition. In 2010 CSAOSZ (Hungarian Association of Packaging and Materials Handling) choose the event to be the venue for presenting and awarding the works of the HUNGAROPACK competition. Ilka Theil, marketing director of IdeaZone told our magazine that the year’s trends were quickness, functionality and environmental protection. Their success product was an automatically opening and closing totem, which can be branded in different ways and completed with shelves. With the accompanying events – DIGITALEXPO, DigitalSignage Forum – the event was perfect for utilising synergies. Great brands like Epson, Konica Minolta and Samsung were all present at DIGITALEXPO. At one of the stands all the equipment was there to make a book: each day a book was printed in 200 copies and signed by the author. The three expos attracted 4,000 visitors altogether.