Temporary halt among non-alcoholic cold beverages

In the first six months, 10 percent less non-alcoholic cold beverages were bought in Hungary, reveals a joint survey by GfK Hungária and Agrár Európa Tanácsadó Kft. The world market grows by 3 percent on average, with the average consumption being 200 litres per person. In developed countries, the market of non-alcoholic beverages grows more robustly. According to Zoltán Sánta, market development manager of GfK Hungária domestic bottled water consumption grew from 3.7 litres per person in 1991 to 105 litres in 2008, though consumption fell by 2 percent last year. Private labels are expected to cover more than 27 percent of the European non-alcoholic beverage market next year. In Hungary 37 percent of all of non-alcoholic cold beverages sold in the first six months were private label products. As for fruit juices, in the European Union orange juice has a 38-percent share, still leading the market despite a negative trend. Mixed fruit juices follow (18 percent market share) which are on the increase, while apple is third (14 percent). In Hungary orange and peach are the most popular, they cover 40 percent of the market; mixed fruit juices have a 30-percent market share. Carbonated soft drink consumption is shrinking in both Hungary and the US or the EU. In Hungary, ice teas improved sales by 12 percent in 2008; syrups realised a moderate growth.