Beauty care product sales above the average

In the first half of 2016 retail sales of household chemicals and cosmetics valued at HUF 186 billion. Like-for-like value sale were up 5 percent but volume reduced by 2 percent. Value sales of fabric softeners, deodorants and shower gels grew above the average, in part due to new product launches. In general we can say that beauty care products performed above the average.

Stores bigger than 400m² and drugstores realised 86 percent of value sales. Hypermarkets’ share in sales fell from 31 percent to 30 percent, while the market share of drugstores increased from 35 percent to 36 percent. As for small shops, they sell a relatively large quantity of facial tissue, general cleaners, fabric softeners, washing-up liquids and toilet paper.