The domestic event market is changing: astronomical ticket prices, narrowing target audience, focus on experience and digitization

In the meantime, the audience’s needs have also changed, conference attendees expect real value for their money, be it professional content or networking opportunities, and service providers are trying to create this with experience-based and digital solutions. The range of business events in Hungary is still far from saturated, but there is still a lot to learn in order for western ticket prices to be accompanied by real competitiveness, says András Avidor, founder and head of the BNI Hungary business community.

Recently, the compilation exploded in the domestic press, according to which a multi-day music event was more than a third more expensive last year than the year before, so that this year the drastic increase of the past period will be moderated somewhat. The trend affects the entire event market, which makes it very difficult to recover after the pandemic practically brought the industry to zero. “Before the COVID downturn, the number of business conferences in Hungary increased dynamically, this momentum was broken in 2020. Currently, an entrepreneur could go to approximately 30-50 events per week, among which we also find industry- and networking-specific events, which, moreover, now have to compete with the international market. This also affects the price level, for which the participants expect serious value in return,” says András Avidor, business development and networking expert, founder and head of BNI Hungary.