Global orange juice market in transition

By: STA Date: 2026. 03. 12. 10:45

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

The global orange juice market is increasingly driven by supply disruptions and rising costs. Although the market is worth more than €5.5 billion, growth in the coming years is expected to be driven primarily by price increases rather than consumption growth. Per capita consumption in developed markets such as the US and Europe is stagnating or declining as younger generations opt for functional drinks, plant-based alternatives and low-calorie products. 100% orange juice is also increasingly competing with consumers’ efforts to reduce sugar consumption.

On the supply side, production in the two largest producers, Brazil and the US, has fallen significantly due to extreme weather and citrus greening (huanglongbing). Florida has experienced a persistent decline in yields over the past decade, which is already a structural problem. The supply squeeze is causing strong price movements on the global concentrate market, which is particularly sensitive to the European processing industry, which relies on imported raw materials.

The processing industry is therefore increasingly turning towards higher value-added products

The role of non-from-concentrate (NFC) juices, organic products, functional drinks and premium categories is growing. The rise of e-commerce and private label products is also transforming the market. For European producers, the situation is twofold: the reduction in global supply creates opportunities, while stricter sustainability and plant protection regulations increase costs. All this indicates that the orange juice sector is undergoing a profound structural transformation worldwide.

FruitVeb