Fritz Henkel Award for Innovation presented

A convincingly innovative character and successful market performance: These two attributes must be demonstrated by product ideas if they are to have a chance of winning the Fritz Henkel Award for Innovation.

 Henkel has been awarding this prize,
named after the founder of the company, Fritz Henkel (1848-1930),
annually since 1982 for outstanding achievements by Henkel employees
worldwide – to demonstrate how important innovations are for a
progressive company with a global scope.

The awards are an indication of how
important innovation is for a progressive and globally active
company. Albrecht Woeste, Chairman of the Supervisory Board and of
the Shareholders' Committee at Henkel, presented the 2008 awards to
the winning team from each of the company’s three business sectors.
And in so doing he confidently asserted: “Given the constant stream
of ground-breaking ideas that Henkel regularly converts into real
market success, there can be little doubt that the company is well
equipped to meet whatever challenges the future holds.”
The 2008
awards went to the following projects: Purex Natural Elements / Terra
Activ, Drei Wetter Taft Power with the Cashmere Touch and Pattex
“Instant Tack” Assembly Adhesives.

The date of the official presentation
of these awards coincides with “Henkel Innovation Day”, a day
that serves to remind the company's 55,000 employees of how hugely
important new product ideas are as a means securing a more successful
future. This was also emphasized by Henkel CEO Kasper Rorsted in his
laudatory address to the award winners: “I congratulate you on your
success, I thank you for your commitment and I urge you to infect
every Henkel colleague all over the world with your innovative
spirit."