Asda Slashes Prices Of Steaks To Support UK Farmers

However, the retailer will pay the full value of the products to farmers and meat suppliers.

The initiative will see a reduction in the prices of rump steak, sirloin steak, ribeye steak, and fillet steak in Asda stores.

The demand for affordable cuts of meat such as beef mince has grown by 50% following an increase in batch-cooking as people are more mindful of their spending, Asda said.

ESM