Asda steps up partnership with Just Eat

Asda has announced an expansion of its partnership with Just Eat, as part of wider activity to bring new ideas to the customer experience.

Through a new Express grocery delivery service, Asda will offer a range of around 100 ‘essential’ lines for delivery within half an hour. The service will initially be offered from two stores: Sutton and Leicester Fosse Park.

Following a successful four store trial (at Leeds Killingbeck, Beeston, Wakefield and Livingston), Asda will now expand its pizza delivery service launched last November, again in partnership with Just Eat, to 50 stores by the end of the year.

Retail Analysis