Asda holds onto title of ‘most affordable supermarket’ for a full year

Asda has managed to hold onto the title of UK’s most affordable supermarket title for a full year, after latest research from online price-tracking website Alertr, which put it at the top of the table for the 12th month in a row.

According to the latest data, the ‘average shopping basket’ at the Big 4 grocer totalled £113.72 (£1.04 more than last month).

Grocery Gazette